Marketing Jobs in Leeds
Every childhood is worth fighting for. This is our belief. It drives us. And it inspires our Communications team to drive the NSPCC to be a leading data-driven organisation at the forefront of preventing child abuse and neglect through the collective insights of our data. Join us as a Data Selections Officer and help us make a contribution that makes a difference.
This is an exciting role supporting the Supporter Experience team in delivering an extensive portfolio of campaign selections and supporter journeys across the NSPCC. The team, which sits within the Communications division, is responsible for managing communications with warm supporters. The team works with Campaign Managers to use data effectively in supporter communications, ensuring supporters receive an excellent experience of the NSPCC.
This role will be responsible for planning and delivering supporter journeys and data selections for NSPCC campaigns, based on briefs developed with Campaign Managers and internal teams. This will primarily use FastStats, PeopleStage and Adestra, as well as the Microsoft Office suite.
The successful candidate will have experience of mailing selections and automated journey creation, as well as an understanding of how data can be applied to create complex and tailored supporter journeys using dynamic content, journey logic, personalisation and reporting. The successful candidate will also have strong interpersonal skills and be experienced in developing and maintaining working relationships across various teams.
Join us and you'll become part of a team that cares about the work they do and the people they work with. You'll discover opportunities to grow, along with challenges and a shared purpose that'll bring the best out in you. And you'll get to find your own way to make a difference that means more, and that impacts millions of young lives.
As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.
The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
Communications Manager
About Career Ready
We are a UK-wide social mobility charity that believes that every young person deserves the opportunity to enjoy a rewarding future.
We were founded in 2002 by leading business figures with a mission: to boost social mobility by empowering young people and giving their talents a platform to flourish. Since then, we’ve grown across the UK to support young people in areas of need.
Our programme gives young people the key skills, confidence, and experiences they need to kickstart their futures. In partnership with our network we deliver a targeted programme providing young people aged 15-18 with a paid internship and mentor, workplace visits, and skills masterclasses.
Our organisational values underpin how we work and are at the core of everything we do. Career Ready’s values are: trust, bravery, collaboration, empowerment and inclusion.
Job Purpose
The Communications Manager will play a leading role in driving Career Ready’s communications activity, working alongside the Head of Communications and colleagues across the charity.
This role will put you at the heart of a range of projects, ensuring that we provide high-quality communications and content that support our programme delivery, stakeholder engagement, and brand awareness.
Role Responsibilities
Stakeholder communications
· Work with the Head of Communications and other internal stakeholders to author and distribute stakeholder communications via relevant channels to support partnership and programme delivery.
· Deliver key colleague communications, including weekly and monthly staff bulletins, and surveys, aligning it to the strategic purpose of the charity and ensuring effective knowledge sharing and staff engagement.
· Support with the delivery of stakeholder marketing campaigns across a range of audiences.
Content and resource production
· Develop and implement a social media content strategy, including day-to-day channel management.
· Support with the writing, editing, and collation of written content, including case studies, blog content, and news articles.
· Update and produce key publications for our programme delivery, including liaising with colleagues and suppliers to oversee design, content, and production in line with our brand guidelines.
· Work independently and with the Head of Communications and external providers on the creation of creative media content, including photoshoots, graphics, and videos.
Brand assurance
· Provide advice and guidance to colleagues to ensure all communications are in line with our brand guidelines and tone of voice.
· Help to develop and implement brand assets for use by all colleagues.
Wider responsibilities
· The post holder will have additional responsibilities and projects set by the Head of Communications, including but not limited to website maintenance, event support, and supporting press and media engagement.
Person Specification
Essential skills and experience:
· Demonstrable experience of working in an internal, fast-paced communications-based role
· Excellent planning and project management skills, able to prioritise and meet deadlines.
· Strong writing, editing, and visual skills.
· Experience of using Adobe design platforms (InDesign, Illustrator, Photoshop).
· Experience of using email distribution platforms (Campaign Monitor or similar).
· Relevant IT skills, including the Office 365 suite.
· Experience of developing and driving forward social media accounts.
Desirable skills and experience:
· Well-developed digital skills to help manage our WordPress website.
· Knowledge of relevant legal and regulatory frameworks including GDPR compliance.
· Experience of working effectively in a home based role
Benefits
You will be rewarded with the following benefits:
· 6% contribution to personal pension plan, subject to 3% employee contribution
· Annual leave: 25 days per annum plus bank/public holidays. The charity is also closed between Christmas and New Year and there are an additional 2 days of leave available in August. Career Ready also allows flexible use of 7 Bank & Public Holidays.
· Interest-free season ticket or bicycle purchase loans (or Cycle To Work Scheme).
· Access to both our Reward Gateway Portal and an Employee Assistance Programme
· Flexible working
We regret that Career Ready is unable to offer visa sponsorship and candidates must be able to demonstrate their right to work in the UK.
Location
Career Ready operates a work from home policy with occasional travel required for meetings, visits to programme delivery locations, and events.
For this reason, we request that candidates are based within reasonable travel distance to one of our active delivery regions, which can be viewed on the job description.
The client requests no contact from agencies or media sales.