Digital Fundraising Officer

Job description

About the Role

Medical Aid for Palestinians (MAP) is responding to the largest emergency in our 40-year history. Over the last year support for our cause has seen significant growth in income as tens of thousands of supporters have joined MAP. Our challenge now is to retain this interest and ensure we sustain income as we respond to the ongoing emergency and the longer-term health of Palestinians over the coming years. With an ambition to be a £50m organisation in the next five years, our Individual Giving team will play a key role in enabling over one million Palestinians to access improved healthcare annually by 2028. 

Play a pivotal role in the planning and delivery of MAP’s digital fundraising programme, in line with our ambitious five-year organisational vision and Individual Giving strategy. This role will form a key part of a new and growing team responsible for the delivery of successful digital fundraising campaigns, reporting on digital marketing performance, supporter journey development and new product/channel discovery.  
 

About You

MAP is looking for a dynamic digital fundraising officer to support our Individual Giving Team’s ambitious growth targets. We’re looking for someone with a proven track record in managing paid digital campaigns and a keen eye for digital advertising content planning. You should feel comfortable using platforms like Meta & Google Ads manager and GA4 for the purposes of campaign optimisation and report building. You'll also have some experience in managing fundraising web content, like landing pages and a knowledge of donation fundraising platforms.
 

You’ll have strong relationship building skills with experience of working with external agencies and internal comms, campaigning and programme teams. Familiarity with Ramadan giving campaigns and emergency fundraising is a plus, but not essential.

Duties and key responsibilities

Planning and management of digital advertising campaigns

· Work with the Digital Fundraising Manager and agency partners to plan, execute and optimise MAP’s paid digital fundraising activity.

·Work with colleagues in the communications team to source compelling stories and impact stats suitable for digital advertising content.

·Develop a digital advertising content plan that compels prospects to donate, act with and continue supporting MAP.

·Support with the development of audience segmentation and testing plans across MAP’s key digital fundraising platforms.

·Support in trialling new paid digital advertising product tests, namely lead generation campaigns.

Reporting and insights

·Support the Digital Fundraising Manager on reporting and internally communicating the impact of MAP’s digital advertising activities.

- Support on ensuring MAP’s digital analytics tags are working as desired, with the help of agency partners.

· Support in compiling a monthly digital fundraising report to be shared amongst the wider MAP team.

· Work with the Fundraising Operations Team to ensure appeal coding follows set naming conventions and is trackable in our CRM.

Supporter journeys and website content management

· Develop and manage key fundraising landing pages across MAP., championing a/b testing and CRO best practises.

· Work with MAP’s content manager to develop compelling fundraising storytelling content on MAP’s website.

· Support the Digital Fundraising Manager in the management of MAP’s key donation platform – Fundraise Up.

· Help to manage MAP’s online Zakat giving process, improving the Zakat giving journey where possible.

Invoice processing and administration

· Work with colleagues in finance to process invoices from agency partners and key ad platforms like Meta ads and Google ads on a monthly basis.

·Audit and manage user access to all MAP’s digital advertising and analytics platforms, ensuring passwords are safely stored and appropriate levels of access are given to colleagues and agency partners.

·Conduct ‘housekeeping’ audits on live digital ads accounts and feedback areas in need of attention to the Digital Fundraising Manager and our agency partners.

Person Specifications:

Experience / Knowledge

· Experience in developing content plans to support paid digital fundraising activity on key channels like Meta ads and Google Ads.

· A successful track record of managing paid digital campaigns and working closely with paid digital agency partners.

·Ability to use analytics platforms like Google Ads Manager and GA4 to measure and report on paid digital campaign performance.

· Some experience in building and a/b testing landing pages to optimise conversion rates.

·Working level of understanding as to the role of digital analytics tags, how they are managed and utilised to track marketing performance.

· Experience in managing online donations platforms, for example ‘Fundraise Up’.

· Experience in working on Ramadan and Zakat giving campaigns: desired not essential.

·Experience working in an emergency fundraising environment: desired not essential.

 Skills

·Strong relationship building skills.

·An eye for digital storytelling and ability to work with colleagues to source content with the intention of using it in paid digital advertising activity.

·A developed understanding of the paid digital marketing landscape.

·Working experience of using platforms like GA4, Facebook ads Manager and Google Ads manager.

·A creative and analytical thinker who is happy to work in a role with competing priorities.

·Ability to extract relevant insights from digital data and communicate that concisely and effectively.

·An understanding of the role that email, SMS and offline channels play in support journeys and maximising supporter LTV.

Personal attributes and other requirements

·        Commitment to maintain high standards to promote trust and confidence in MAP’s fundraising initiatives.

·        Commitment to anti-discriminatory practice and equal opportunities

·        Commitment to the aims, values and ethos of MAP

·        Commitment to upholding the rights of people facing disadvantage and discrimination. 

·        Ability and willingness to work weekends/evenings in emergencies, and to travel overseas where necessary