Supporter Retention Officer (Loyalty)
DUTIES AND KEY RESPONSIBILITIES
Overview
•Support the Supporter Retention Manger (Loyalty) to design and deliver MAP’s individual giving retention strategy. Including bespoke welcome and ongoing multi-channel supporter journeys, for UK and international supporters
•Support the Supporter Retention Manger (Loyalty) to review individual giving retention activities and supporter journeys – developing a strategic approach and annual planning with a focus on regular giving and growing life time value
•Champion an insight-driven, supporter-led approach across campaigns and collaborative projects
•Responsible for the day to day management of campaigns and projects
Campaign Management
•Work with the Supporter Retention Manager (Loyalty) to optimise MAP’s regular giving programme and supporter journeys across Individual Giving, through a variety of online and offline channels
•Support and project manage income and retention campaigns to our warm audiences to maximise income and loyalty. Including but not limited to: data segmentation, scheduling, feedback management, agency liaison, results monitoring and end of campaign analysis
•Work with the Individual Giving Officers (Cash, Digital, Legacy and Offline Acquisition) to provide the best supporter experience possible, tailoring to and identifying different audience segments
•Support with the development of audience segmentation and testing plans to improve life-time value, retention and multiple levels of support
•Ensure processes and systems are in place to track and meet KPIs, including development of robust testing plans to optimize campaigns based on insight
•Write compelling email copy, build and schedule email sends
Manage relationships with internal stakeholders and external suppliers
•Build strong relationships with internal teams and external suppliers to ensure seamless campaign delivery and holistic supporter experience
•Manage the day-to-day relationships with external agencies and suppliers, including telemarketing agencies, print-houses, fulfilment houses and creative agencies etc
•Manage internal stakeholders through various processes, including copy and artwork sign off, and data analysis
Collaboration and cross-organisation working
•Support the Supporter Retention Manager (Loyalty) to achieve strategic objectives including improving retention and growing annual income, monitor income and expenditure budgets and use database analysis to inform and improve the sustainability of fundraising
•Support cross-team and cross-organisational campaigns and projects, including the annual Impact Report
•Work with teams across MAP to source compelling stories, programmatic information and impact stats suitable for campaigns
•Work with colleagues across MAP to align Fundraising campaigns with other areas of MAP’s work e.g. the Advocacy, Campaigns and Communications team, and Programmes team
Reporting and insights
•Championing a test and learn approach: identifying opportunities, developing tests and reporting on results
•Ensuring campaigns are set up in order to effectively track and monitor performance so lessons learned can be carried forward
•Reporting on campaign performance and conduct end-of-campaign reviews - analysing data to spot trends and make recommendations for future campaigns
•Proactively share insight and promote individual giving by internally communicating the impact of retention, supporter journeys and committed long-term supporters (regular giving)
Invoice processing and administration
•Support the management of the Individual Giving budget, including the processing of invoices and other expenditure documents, working on MAP’s account software, X-ledger
General responsibilities
•Support with other areas of the Individual Giving programme where necessary
•Responsible for ensuring all communications meet regulatory requirements and internal and charity sector best practice guideline
•Support the mission, ethos and values of MAP
•Support and promote diversity and equality of opportunity in the workplace
•Abide by organisational policies, codes of conduct and practices
•Treat with confidentiality any personal, private or sensitive information about individual organisations and or clients or staff and MAP data
PERSON SPECIFICATION
Experience
Essential
•Experience of working in Individual Giving or Fundraising with a proven record of achieving income generation targets OR Experience of working in Individual Giving/Supporter Engagement with a proven record of developing supporter journeys, audience insight and retention campaigns that improved retention and sustainable income. MAP welcomes applications from people with relevant transferable experience e.g. marketing.
•Able to adapt approach to difference audiences to balance delivering the best supporter experience and meeting campaign KPIs
•Able to confidently analyse data and extract insight to identify trends, behaviour and opportunities
•Ability to write engaging and compelling direct marketing copy
•Excellent research, writing, proof reading and copy-editing skills
•Strong organisational and time management skills, with the ability to manage multiple priorities and projects
•Proficiency in the use of MS Office applications, particularly Excel and Word
Desirable
•Experience working with a Customer Relationship Management (CRM) system, especially Microsoft Dynamics
•Experience working with international charities, humanitarian aid, emergency appeals
Personal attributes
Essential
•Excellent communication and interpersonal skills, with the ability to engage and collaborate effectively
•An ability to apply awareness of diversity issues to all areas of work
•Take a proactive approach in managing workload, taking accountability for tasks and working well as part of a team
•Commitment to MAPs anti-discriminatory practice and equal opportunities
•Commitment to the aims, values and ethos of MAP: Solidarity, Integrity, Impact and Dignity
•The ability to work weekends/evenings on occasions in the case of emergencies
Disclamer:
Interviews will take place on Microsoft Teams with the Supporter Retention Manager (Loyalty) and Supporter Retention Manager (Cash). The interview will be a competency based Q&A, and questions will be sent in advance.
If you have any questions, or reasonable adjustment requests at any point in the application and recruitment process, please contact email on advert
Note: we encourage all interested applicants to apply, even if they don’t meet all criteria within the person specification
The client requests no contact from agencies or media sales.