Communications and Marketing Executive

At MediCinema storytelling is a vital aspect of our Communications and your professional experience will directly help us in building an emotional connection to our cause, building trust, relatability, inspiring engagement and support.   You will help us demonstrate our impact to our priority stakeholders and in continuing to give a voice to our beneficiaries and service users. We are looking for relevant and demonstrable experience of building strong threads and narratives with clear understanding of digital communications and marketing in relation to the strategic direction of the charity, together with the fundraising needs.  The successful candidate will be a member of a small team and expected to get stuck into the hands-on digital and traditional marketing work.  You’ll have strong project management skills and a natural flair for creating inspiring and engaging marketing collateral and campaigns.

Key responsibilities:

Reporting to our Communications Director, the Communications and Marketing Executive will be responsible for contributing to and implementing effective strategies mainly across our social channels, to build profile and share the exceptional work and benefits delivered by MediCinema team.  This exciting new role involves all aspects of the communications mix and will help to deliver compelling and consistent communications across our channels. 

Responsibilities include:

Communication Planning and Execution – working with the Director of Communications to create and execute compelling communication campaigns for our target audiences.

Content development – playing a key role in the direction and creation of high-quality content and integrated campaigns for MediCinema’s platforms, including the website (currently being redesigned) newsletters and social media.  This will include attending some screenings.

Digital and social media marketing – Manage the content calendar and presence on digital and social media platforms and create content for them. Contribute to the design and implementation of effective social media strategies to increase engagement, support fundraising and raise profile. Shared Community Management.

Measurement – responsible for performance tracking and reporting of social media activity, ensuring we can demonstrate measurable the outcomes and benefits of initiatives, aligned to budget.

Collaborate – work with the MediCinema Fundraising and Operations teams, and with those at partner NHS charities communications teams.   

About you:

To be successful in this role you will have/be:

• Over 4 years’ experience in marketing and communications
• An understanding of the healthcare sector is preferred but not essential.
• Experience of the charity sector is preferred.
• Excellent writing skills
• Strong digital marketing skills including social dashboard literacy, social media video editing, web skills
• Exceptional administration skills, with the ability to create presentations
• Loads of enthusiasm, thorough, self-starting, resourceful, have superb time-management and a real can-do attitude!
• Able to communicate effectively with all team members, volunteers and visitors to MediCinema, ensuring an inclusive and whole-organisation approach.
• Willing to champion the work of MediCinema within the work, hospital, and cinema environment, as well as confidently and positively representing MediCinema at any meetings and events.
• Willing to attend occasional events, including evenings and weekends (as agreed in advance).
• High attention to detail.
• Confident inter-personal and communication skills, both written and verbal.
• Hard Skills –PowerPoint, Canva etc, Excel, Word Press

About MediCinema

Our key strategic objective is to reach and impact more patients with our programmes by building more cinemas and our communications will be targeted as such towards the health sector.  This runs alongside informing and engaging current and new supporters, corporate partners and families by telling them about the impact we make.  We are currently going through a website redesign with the new site to be launched in the next month.

MediCinema is a growing national registered UK charity that improves the wellbeing and enriches the quality of life of NHS patients and their families through the power of the shared cinema experience and the magic of film. We achieve this by building and running specially equipped cinemas inside hospitals, screening the latest films for free for patients of all ages. Our services help patients and their families by reducing feelings of isolation, anxiety and stress, improving emotional, mental and physical health and increasing patient resilience.

Our purpose-built cinemas are designed to accommodate patients in hospital beds and wheelchairs, on drips or with monitors.  Patients are looked after by trained volunteers who accompany them from the wards to the cinemas, and by two nurses who are present at each screening.   We have strong support from the film and cinema industry who provide their films for free and engage in fundraising activities for MediCinema.   Through our long-standing partnership with Disney, we also devise and provide activities on the wards along with special screenings.

Our cinema-based programmes make a real impact during challenging times, shown by our regular feedback surveys from attendees.  94% of those asked tell us it helps to reduce feelings of isolation, 93% tell us it helps reduce anxiety and stress, and 56% reported that going to the MediCinema helped to reduce their pain.

We’ve had more than 300,000 people through our doors since MediCinema was founded in 1999 at St Thomas’s Hospital and have six MediCinemas across the country. A new site is due to open in 2024 at Alder Hey Children’s Hospital. 

Working at Medicinema

As a member of the team, you will have access to a wide range of employee benefits including:

-          27 days annual leave (pro-rata) in addition to Public Holidays

-          5% employer pension contribution with minimum 4% employee contribution

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience and career.

 How to apply

- Send your CV and a covering letter telling us what makes you a good fit for this position (no longer than one side of A4) 

If this sound likes the opportunity for you, please apply now.

Closing date:

February 29th 2024 – 12:00hrs