Senior Marketing Campaigns Officer

About the team

This role sits witin the exciting Strategic communications team.

We help tell Mind's story and bring it to life. We work with teams across the organisation, helping plan and manage communications so we can deliver the right work, at the right time.

We run marketing campaigns for Mind's corporate partners, retail shops and key programmes.

Together, we work to make sure Mind's message is clear, joined up and has the greatest possible impact.



Team information

Join us as a senior marketing campaigns officer to deliver impactful, multi-channel campaigns acros physical activity & mental health , and trauma-informed support for young people.

The contract is for 13 months. The salary is £41,242 (includes London weighting)

This role will:

-use innovative marketing techniques

-lead PR and media opportunities

-collaborate with partners

- drive engagementwith your target audiences.

-manage end-to-end campaign delivery (budgets, timelines, KPIs and risk) and use insight to optimise performance.

This role requires a strong commitment to inclusive, anti-racist and trauma-informed practice. We also make sure our campaigns are co-designed with people with lived experience.

This role requires a Disclosure and Barring Service (DBS) check.



Key duties and responsibilities

The post holder will:

-Plan and deliver multi-channel marketing for Mind's physical activity & mental health work, creating impact across the sector - from grassroots to elite sport They will also look after media and PR activity as well as the development of programme materials. The role will also be expected to maximise athlete and celebrity involvement.

-Plan and deliver multi-channel marketing for Mind's trauma-informed young people programme. They will create compelling content that drives awareness, engagement and action. They will deliver against clear KPIs. This includes reaching 100,000 young people (11-24) with trauma information.

-Across both programmes, this role will manage campaign delivery (timelines, budgets, KPIs and risk), track performance and use insight to improve results,

-Our trauma informed support programme is funded by Mind corporate partners. Our physical activity programme is funded by corporate partners and Sport England. Working collaboratively with partners will be an essential part of the role.

-This role must promote inclusive, anti-racist and trauma-informed practice. They need to make sure campaigns reach priority audiences and are co-designed with people with lived experience.

Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.