Senior Media Officer (Wales)

About the team

We have big goals over the next few years.

We're going to be fighting for mental health in a way we never have before.

Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

Will you join us?

The purpose of this job is to contribute to the delivery of Mind's media strategy in Wales.

This includes securing target levels of media coverage and building and maintaining contacts with Welsh and English language journalists across national, local and trade media in Wales. Raising Mind Cymru's profile, promoting the work of Mind and the local Mind network in Wales and improving media portrayals and public perceptions of mental health issues.

As Senior Media and PR Officer (Wales) you will be a part of the Mind Cymru directorate and report to the Head of Communications, Marketing and Media (Wales). You will also work closely with the Mind Media and PR team, in particular the Head of News, in Mind's Social Change directorate.

You will devise and implement media strategies including press releases, celebrity engagement, photo and filming opportunities and digital content for organisational campaigning, policy and profile-raising priorities in Wales. You will also handle reactive enquires on the news desk, provide media support to our network of local Minds and shops and provide support with reputational risk issues.





Key duties and responsibilities

The post holder will:

Key responsibilities

-To provide an effective service to media professionals, including journalists and producers, by coordinating Mind's response to media enquiries and assisting and advising other Mind Cymru staff when handling media enquiries.

-To cultivate new and nurture existing media contacts, building Mind Cymru's credibility and establishing effective working relationships with journalists across Welsh and English language media in Wales.

-To devise and implement proactive media plans to support Mind's campaigns and promote the work of the federation, working in an integrated way with programme leads across the charity to identify and maximise key opportunities to use the media as a vehicle to influence policy and decision making.

-To work alongside Mind Cymru's policy and campaigns colleagues to develop media responses to major Welsh Government announcements and high-profile policy issues, producing press releases, quotes and social media posts and briefing/advising spokespeople including the Director of Mind Cymru and other members of the senior leadership team.

-To make sure the media team involves people with direct experience of mental health problems through identifying case studies from a full range of diverse backgrounds and that appropriate advice and support is given to people involved with Mind's media work. Including celebrities and influencers with experience of mental health.

-To organise media interviews as required with Mind Cymru Director, other Mind Cymru spokespeople and service users, providing them with full pre- and post-interview briefings.

-To provide advice to Mind Cymru staff, local Minds, shops and other relevant individuals and organisations on how to maximise media opportunities.

-To represent and promote Mind's media function at external events and meetings when required.

-To work in partnership with other organisations to develop joint media responses on Mind's coalition work.

-To evaluate media coverage and report on targets.

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Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.