Brand and Digital Manager

About us 

We are Morden charity: an almshouse charity with a proud 330-year history and a big vision for the future. We provide homes, care and support to over 250 older people across our two lovely sites in Blackheath and Beckenham, helping our residents lead independent, connected and fulfilling lives. We’re entering an exciting new phase with a fresh strategy focused on excellent housing, high quality services and thriving communities.  

As part of the Morden College team, you will play a key role in challenging ageism, promoting healthy ageing, and fostering social connection. We value equity, diversity, and inclusion and embrace technology to ensure sustainable and high-quality services. Our community is a place where both residents and staff thrive. 

About the role 

Morden College is seeking a dynamic Brand and Digital Manager to support the Communications Lead
to put Morden College’s brand and new Strategic Framework at the heart of everything we do to deliver excellent homes, high quality services and thriving communities. This is an exciting role that will help transform resident and staff engagement with a number of projects in the pipeline that you will support including brand development work, a new website and the development of e-communications through a new CRM system. 

As a passionate brand ambassador, you will work to embed the brand internally, maximising, opportunities to amplify the brand, and driving brand consistency. With creativity and strong design skills, you will be responsible for producing in-house online and print assets, while deepening engagement with residents, staff, volunteers, and the wider public.  

Main duties and responsibilities 

Brand strategy and development 

• Support on the development and implementation of Morden College brand strategy driving engagement across the charity and ensuring consistency across all platforms. 

• Act as an internal brand consultant across the organisation, collaborating with teams to amplify the brand and maximise brand opportunities. 

• Support and collaborate with the Communications Lead to deliver assets to evolve the brand in line with Morden College’s new Strategic Framework. 

Content creation and storytelling  

• Be responsible for the in-house design of all communications assets across a wide range of print, online and outdoor channels including e-newsletters, marketing collateral, posters, signage and hospitality assets.  

• Support the Communications Lead to oversee the creation of compelling resident-led content—stories, visuals, and videos—that brings to life Morden College’s work and contribute to a content plan of news and events to ensure a balance of content from our two sites. 

• Manage all photography and videography production including photo shoots and permissions both in-house and using external agencies.  

• Manage and maintain an image library that reflects the breadth of life at Morden College to capture everyday moments, the wide variety of events that take place and our hospitality offering.  

Digital presence and visibility 

• Support the Communications Lead in the development of a brand-new website to ensure Morden College’s online presence reflects its brand values and engages users effectively. 

• Update web pages on a day-to-day basis to ensure
  accurate and timely information for residents and external audiences and ensure content such as images and blogs are regularly refreshed. 

• Utilise SEO and web analytics to support the evaluation, development and promotion of the website.  

• Produce monthly reports on online activity using Google analytics and other tools to optimise digital platforms. 

• Support in the development of Morden College’s email communications, sending out a regular e-newsletter and other updates though email campaigns using Mailchimp. Monitor, analyse and report on its effectiveness. 

• Collaborative work with the IT team to segment, target and grow our audience reach through a new CRM
  system. 

This job description is not meant to be exhaustive and will be reviewed and amended as necessary to meet the changing needs of the organisation.  It will also be used as the basis for determination of objectives and the contents will be used as part of the appraisal process. 

Person Specification 

Essential Criteria:  

• Minimum of 3 years’ experience in a communications and marketing role, preferably within a non-profit or housing context.  

• Strong understanding of organisational branding and its application across various channels.  

• Excellent in-house design skills using In-design, Photoshop, Videography software 

• Familiarity with email marketing tools such as Mailchimp or equivalent platforms. 

• Proven ability to communicate with a wide range of departments including the senior leadership team. 

• Excellent attention to detail and a commitment to delivering high-quality work.  

• Strong organisational skills and the ability to work in a busy environment with competing demands.  

• Ability to work on a range of different assets with competing deadlines. 

• Self-motivated and able to work independently, using initiative to solve problems and deliver results.  

• Flexibility and willingness to learn new skills, with a professional and reliable approach.  

• Ability to stay ahead of advances in digital communications. 

• Positive attitude to problem-solving and identifying innovative solutions.  

Desirable Criteria

• Experience in managing digital campaigns or social media strategies.  

• Basic understanding of search engine optimisation (SEO) and web analytics.  

• Demonstrable experience with IT tools, including content management systems (CMS) and analytics platforms. 

• Good copywriting and proofreading skills.