Mid-Level Giving Lead

We’re looking for a Mid-Level Giving Lead (Officer) to join our ambitious Public Fundraising team on a 12-month parental leave cover, working part-time (3 days a week, 22.5 hours), within the Individual Giving team. Now is an exciting time to join us as we review and develop new and existing products – embedding a proactive, insight-led and supporter focused culture. 

You’ll play a key role in shaping and developing our mid-level programme and products (including National Trust Patrons). You'll work with and support the Mid-Level Managers, reporting into the Head of Individual Giving to ensure the programme is developed to grow income from our £1k – £25k audience.  

In developing and delivering the mid-level giving programme, you’ll bring expertise in strategic thinking and ability to take a personal approach, as well as engage supporters with mass communications across multiple channels, including email. You’ll use your creative thinking and problem-solving skills to work with others to establish and implement new ideas, ensuring we're set up to achieve key targets. 

You’ll have experience in developing mid-level asks, being data led and building engagement journeys with an audience-first approach. You’ll appreciate the ambition and drive to deliver growth through our wider Public Fundraising and Philanthropy teams, and work closely with other colleagues across the charity to optimise the lifetime value of our donors. 

You'll work closely with others to ensure we meet annual recruitment and renewal targets. You'll design and implement a renewal plan to ensure donors give on an annual basis. You'll use data and insight to evaluate performance, identifying ways to optimise the programme, tracking and monitoring on a regular basic.  

You’ll be someone who can effectively collaborate with internal and external stakeholders to champion the role Public Fundraising plays at the National Trust. You’ll enjoy monitoring donor trends, being data-led, and testing and learning across mid-level giving.  

The displayed salary is the pro-rata salary. The full-time equivalent is £36,619. 

What it's like to work here

You’ll be working in a newly formed team with the Head of Individual Giving , contributing to building on the success of the current programme, whilst highlighting opportunities to grow and develop ensuring we reach our exciting fundraising goals.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.

What you'll be doing

As our Mid‑Level Giving Lead, you'll use data and insight to evaluate performance, identifying ways to optimise the programme, regularly reporting progress to the Head of Individual Giving. You’ll support the Mid-Level Giving Managers on the development and delivery of mass stewardship activity; as well as developing processes to retain more personal communications depending on donor giving levels and preferences. 

You’ll support the Mid-Level Giving Managers to implement new strategies to grow unrestricted income from our mid‑level audiences and design and implement a renewal plan to ensure donors give on an annual basis.  

Managing a small portfolio of active donors and prospects you'll delivering thoughtful, tailored engagement plans that deepen relationships and increase lifetime value. You'll utilise your relationship building and influencing skills to gain buy-in and support for mid-level giving and fundraising across the organisation.  

Who we're looking for

You'll bring;

• Equivalent practical experience of working in mid-level giving, major donor fundraising, a fundraising team, or a high value commercial environment; successfully working to targets across a diverse portfolio. 
• Strong project management experience including success in growing income through mid-level giving asks (or similar) and products using supporter insight. 
• An articulate and confident manner with the ability to build relationships and networks with a wide range of stakeholders at all levels – understanding who to work with to get things done. 
• Working in collaboration with a range of internal stakeholders to deliver supporter journeys, communications and collateral. 
• Experience of successfully managing and developing supporter relationships over time. 
• A proactive problem solving mindset, you'll be a self-starter with a high level of self-motivation and be able to prioritise workload in a dynamic environment. 

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme (for roles that meet the salary criteria)

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places