PR & Marketing Lead

Location: Hybrid - Remote working with travel required for events and meetings.
Reporting to: Director of Strategic Engagement
Key Relationships: PR Manager, Senior Communications Officer, Associate Director of Communications and Engagement, wider members of the Strategic Engagement division, member charities, external agencies and partners
Salary: £55,000 - £60,000 (£33-36,000 pro rata)
Hours: Part Time (3 days per week) 21hours 0.6 FTE
Contract Type: Part Time - Permanent
 
Benefits: 10% employers pension contribution (NEST) HSF Health cash Plan-covering employee partners and dependants under 18 28 days Annual Leave plus bank holidays and increases with length of service 2 hours weekly wellbeing time out Employee assistance program , offering GP advice lines, virtual doctors, prescription services, emotional wellbeing support, a legal help line and counselling. Funded eye site test (Specsavers) Pay it forward days- 2 days volunteering Mindful Employer Perkbox and Reward Gateway – discount platforms
 
Overall Purpose
 
The PR and Marketing Lead plays a pivotal role in protecting and enhancing the NHS Charity sector’s brand reputation across media and digital channels and to reach our key audiences. As a senior member of the Strategic Engagement team, the postholder will help shape and deliver a compelling narrative about the role, need and impact of NHS charities, working with our NHS charity members to ensure our story is told in an emotive and engaging way.
 
Working closely with the Director of Strategic Engagement, the Associate Director of Communications, Communications Lead, PR Manager and the wider team, the postholder will provide strategic leadership across PR, digital content, brand messaging and storytelling. They will oversee forward planning of media moments, manage day-to-day PR operations, guide digital content strategy, and coordinate events and campaigns that raise the profile of the charity sector and deepen engagement with supporters, partners and members.
The role combines strategic oversight, hands-on content leadership, and team management to ensure coordinated, impactful communications that support our organisational goals.
 
Overall Objectives

• Protect and enhance the NHS charity sector brand and reputation across PR and digital channels.
• Lead a cohesive media and marketing strategy that tells compelling stories of the impact and need of NHS charities to priority audiences.
• Ensure brand messaging and visual identity remain consistent and effective across channels and across the organisation.
• Oversee the gathering and use of powerful case studies that demonstrate sector impact, to support PR and marketing activities, working closely with the wider strategic engagement team
• Manage the PR Manager and Senior Communications Officer to maximise reach, engagement, and influence.
• Guide forward planning of proactive media opportunities and digital content.
• Oversee campaigns, events and communications activities that support strategic priorities.
• Work closely with the Communications Lead to ensure a collaborative, high-performing communications function aligned to shared goals.

 
Key Responsibilities
 
The main duties and responsibilities of the role holder are as outlined below;
 
Media and Marketing Strategy

• Lead the strategic direction of PR, marketing and digital activity to support organisational priorities.
• Ensure an integrated approach across media, digital and brand, aligning messaging and creative.
• Coordinate with internal teams to develop forward plans for proactive media moments, using case studies, campaigns, thought leadership, reports and partnerships.
• Identify and mitigate risks that may impact reputation, coordinating responses with internal teams.

 
Brand and Messaging

• Oversee brand messaging and visual identity, collaborating with members to  galvanise engagement and reach and ensuring consistent application across all channels.
• Provide guidance to colleagues and external partners on tone of voice, key messages and visual standards.
• Ensure communications are inclusive, accessible and reflective of the communities we serve.

 
Storytelling and Content Leadership

• Oversee development of versatile, high-quality content including imagery, video, copy, and digital storytelling assets, working closely with the Communications Lead to take a strategic approach across audiences.
• Shape the forward content plan for digital channels, ensuring alignment with strategic priorities.
• Use data and insight to inform digital content strategy and continuous improvement.
• Lead and inspire the team to gather emotive case studies that bring to life the work and impact of NHS charities.

 
Media Operations

• Oversee a responsive, well-run press office managing enquiries, monitoring coverage and ensuring timely, high-quality responses.
• Support and guide the PR Manager to maximise media presence with target audiences.
• Build relationships with journalists and position NHS Charities Together and the wider NHS charity sector with our priority audiences.
• Oversee the team to manage our relationships with high profile supporters and celebrities.
• Act as a spokesperson where appropriate.

 
Digital Channels

• Line-manage the Senior Communications Officer to ensure our digital channels effectively support organisational objectives.
• Oversee planning and delivery across website, social media and email marketing.
• Ensure digital activity is insight-led, audience-focused and continually optimised through analytics.

 
Campaigns, Events and Activities

• Oversee delivery of campaigns and events, ensuring they are well planned, impactful and aligned to brand and messaging.
• Work with internal teams to maximise the communications and marketing potential of organisational activities.
• Provide strategic input and coordination across multi-channel campaigns.

 
Collaboration and Leadership

• Work closely with the Director of Strategic Engagement and the Associate Director of Communications and Engagement and the Communications Lead to develop shared priorities, workflows and team culture.
• Provide leadership, mentoring and clear direction to team members.
• Represent Communications across the organisation and with external partners when required.

 
Other duties

• Visibly live NHS Charities Togethers values, including our commitment to diversity and inclusion.
• Carrying out the duties of post in accordance with NHS Charities Togethers policies and procedures on Health and Safety and take responsibility for ensuring personal health and safety.
• Working flexibly, prioritising workload, and working effectively as part of a team. Demonstrating an ability to work calmly and effectively when under pressure of tight deadlines, to deliver work on time and to a high standard. 
• Adhere to relevant legislation, best practice, policies, and processes including, but not limited to charity law, the fundraising regulator, GDPR and professional codes and standards. 

 
This is not meant to be an exhaustive list of duties. The need for flexibility is required, and the post holder is expected to carry out any other related duties that are within the employee’s skills and abilities whenever reasonably instructed.
 
REF-227 290