Senior Marketing Manager

We are seeking an experienced, driven and creative Marketing Manager to join Nottingham Hospitals Charity at a senior level. As a key member of our team, you will play a pivotal role in working alongside our appointed agency to shape and implement multi-channel marketing plans that support fundraising, engage existing and new supporters as well as bringing our brand to life.

This is an exciting opportunity to work as a 360-marketer, utilising your expertise in various channels and collaborating with stakeholders across the organisation and external agency partners. You will lead on planning, delivering, and evaluating marketing campaigns to maximise the charity’s impact.
 

Key responsibilities

• Lead the implementation of the NHC marketing plan and introduce content marketing initiatives, ensuring alignment with charity goals
• Lead on brand awareness campaign to improve awareness, engagement and income
• Be key point of contact with appointed agencies to deliver the marketing and development strategy
• Lead on income generating marketing campaigns from initial concept to delivery and evaluation, ensuring they deliver measurable results
• Work alongside the Communications and Media Manager to oversee the creation and distribution of content across various channels, including digital, social media and email
• Lead on e-marketing from ideation to delivery to support fundraising, supporter and NUH engagement
• Drive fundraising marketing, working closely with Fundraising Leads to identify opportunities and evaluate supporter needs, using insights to inform marketing activity
• Support campaign management, supporter engagement and awareness for Legacy and in-memory giving
• Implement brand guidelines consistently, ensuring all marketing activity reflects Nottingham Hospitals Charity’s values and identity
• Lead on marketing planning to ensure appropriate cadence of communications to supporters and donors
• Repurpose content to ensure maximum engagement and reach
• Collaborate with internal stakeholders, including NUH Trust Communications teams to create integrated marketing plans that support diverse audience engagement opportunities
• Drive successful lead generation initiatives to deliver data acquisition, conversion and increased income
• Stay up to date with industry trends and best practices to identify innovative opportunities for growth

About you

• Proven experience as a 360-marketer, delivering multi-channel marketing campaigns to diverse audiences and achieving measurable results
• Have demonstrable experience of bringing a brand to life with internal and external audiences
• Strong knowledge of content marketing, audience segmentation, and repurposing content for different platforms
• Experience in implementing brand guidelines and maintaining brand consistency across all marketing outputs
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on time and within budget
• Exceptional communication and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders
• Analytical mindset, with experience conducting market research and using insights to inform marketing plans
• A proven track record of driving successful lead generation initiatives
• Creative and proactive approach, with a track record of identifying and implementing innovative marketing ideas
• A keen eye for detail and excellent copywriting skills
• Demonstrable experience in line management, including the ability to mentor and develop team members

Marketing experience

• A minimum of three years’ experience in a marketing environment, with a proven track record of delivering impactful campaigns
• An understanding of the charity sector and/or prior experience in a fundraising environment is desirable
• Experience working with CRM systems is also desirable

 For an informal chat about the role, contact Sam Cousens at Nottingham Hospitals Charity.