Influencing Campaigns Officer

Context and Background

The NSPCC’s purpose is to prevent the abuse and neglect of children across the UK.

The Strategy and Knowledge (S&K) Directorate exists to help shape the world around us - and what the NSPCC does - so that it reflects what we have learned and can help keep children safe from abuse.

The Directorate is responsible for organisational strategy, developing and influencing public policy, championing an evidence-based approach in all our work, developing innovative services and managing our knowledge and information.

This role within our Policy and Public Affairs team will assist in delivering our influencing campaigns asking for public support to persuade government to change laws and policies to better protect children and young people. This exciting role will play a pivotal part supporting the team’s work so we are able to deliver large-scale, impactful campaigns in support of the NSPCC’s policy priorities and our organisational strategy.

Job purpose

This role will support the planning, delivery and evaluation of the NSPCC’s campaigns to mobilise the public behind our influencing goals and galvanise decision makers to act. The postholder will:

• Support the development of our influencing campaigns to inspire new and existing supporters to take action to keep children safe - including through research to inform the planning of campaigns and the creation and dissemination of impactful communications such as emails, social posts and supporter actions.

• Assist the Influencing Campaigns team to manage and develop the campaigns database so it can grow to build a strong, active network of supporters helping us influence change.

• Support the team’s work to ensure the insights and voices of children, young people and those with lived experience are embedded in the design and delivery of our influencing campaigns

Key relationships - Internal

• Influencing Campaigns Manager for England/UK (line manager)
• Other members of the Influencing Campaigns team across the UK
• Policy and Public Affairs team across the UK
• All Strategy and Knowledge teams
• Teams leading brand, marketing and income generation campaigns
• Media and social media teams
• Participation and Lived Experience Advocates teams

Key relationships - External

• NSPCC campaign supporters
• Individuals and representatives from agencies and suppliers on campaigning activity
• Contacts in corporate partnerships representing the NSPCC’s campaigning work

Main duties and responsibilities

Supporting the Influencing Campaigns team day-to-day

o Managing the campaigns inbox and responding to supporters
o Assisting the Influencing Campaigns team by attending meetings with stakeholders (across the NSPCC and beyond)
o Monitoring and evaluating campaigns activity at NSPCC
o Tracking and evaluating campaigns “best practice” in other organisations (to enable competitor analysis)

Development of NSPCC influencing campaigns

o Supporting background research for the development of influencing campaigns o Assisting with planning and designing content across owned, earned, and organic channels
o Helping Influencing Campaigns Managers across the UK with the development of campaign tactics and interventions
o Supporting the Influencing Campaigns Managers across the UK with the development of the campaigns network

Delivery and evaluation of NSPCC influencing campaigns

o Writing and designing campaigns content including social posts, emails and actions

o Support with planning, organising and delivering events

o Liaison with participation and lived experience teams to ensure the insights and voices of children and young people are embedded in our influencing campaign activity

o Issuing or publishing campaigns content
o Monitoring and evaluating the success of NSPCC campaigns o Reporting to stakeholders on campaign activity

Responsibilities for all Staff within the Strategy & Knowledge Directorate

A commitment to safeguard and promote the welfare of children and young people

• A commitment to safeguard and promote the welfare of children, young people and

  adults at risk.

• To comply with all relevant NSPCC safeguarding policies

• A commitment to applying NSPCC Values and Behaviours to all aspects of work

• To maintain an awareness of own and other’s health and safety and comply with

  NSPCC’s Health and Safety procedures

• A sound understanding of and commitment to equality, diversity, and inclusion.

• To comply with NSPCC Diversity and Equality policies and practices and work in a

  manner which facilitates inclusion.

• To maintain and develop competence in the use of IT systems.

• To manage confidential and/or sensitive information in accordance with NSPCC

  policies and Data Protection and GDPR regulations

Person specification

1. Experience of supporting the successful delivery of influencing campaigns that have had an impact in changing laws and policies

2. Good understanding of the political landscape and policy making processes across the UK

3. Strong verbal and written communication skills including an ability to analyse, respond to and present complex information in clear, accurate and persuasive ways for a wide range of audiences

4. Excellent organisational skills with the ability to organise and plan own work and the work of others to deliver objectives on time

5. Understanding of how to measure campaigning actions and optimise delivery of campaigns

6. Demonstrable ability to establish, nurture and maintain effective relationships and collaborative work with a wide variety of colleagues and stakeholders

7. Experience of working with children and young people and/or those with lived experience as part of the delivery of influencing campaigns

8. Experience of working with media and social media teams to help create communications which support campaigning work

9. Commitment to the NSPCC’s mission to prevent cruelty and stop child abuse and neglect.

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and responsive manner and in compliance with current employment legislation, and relevant safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their skills, experience, motivation and competencies. Our robust recruitment and selection process should ensure the identification of the person best suited to the role and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants (internal and external) who self-declare at application as having a disability and who meet the minimum requirements in the person specification of the vacancy they are applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order to enable successful candidates who declare disabilities to start working or volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is suitably qualified will be considered and addressed fairly and objectively based on their merit.

• As an organisation committed to safeguarding, we will ensure all under 18’s joining the organisation will have ongoing risk assessments to ensure their role and activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance with the GDPR legislation.