Permanent Direct Marketing Manager Jobs
Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
Who are we looking for?
You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.
The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.
Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.
You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.
The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Senior Fundraising and Marketing Manager
Are you passionate about making a difference?
Do you love devising new and innovative fundraising strategies to achieve goal after goal?
Have you got experience within the Charity sector at a senior level, with a proven track record of strategic thinking and leadership? Then this is the job for you!
Beechwood Cancer Care is currently seeking an experienced and dynamic Fundraising & Marketing Manager to join our friendly Team.
Key responsibilities:
- Forging impactful community and corporate level relationships
- Initiating and executing successfully innovative fundraising campaigns and events to drive growth in aid of the Charity’s mission
- Overseeing all aspects of the Charity’s fundraising and marketing, from grant applications and donor relations, to CRM systems and digital marketing
If you’d like to join us in driving impactful initiatives for local cancer care, download the full job description and get in touch now!
N.B. There will be a presentation and short written exercise as part of the recruitment process.
Candidates can apply via the application form on the Charity's website or by submitting a CV and supporting statement demonstrating their suitability for the role.
Any CV's submitted without a supporting statement will not be considered.
Supporting those affected by cancer, grief and bereavement.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Job description
We're seeking a talented and motivated Campaigns and Marketing Manager to lead and execute innovative marketing campaigns and strategies aimed at increasing awareness, engagement, and support for Southampton Hospitals Charity. This role will involve developing and implementing compelling campaigns across various channels to drive donations, event participation, and community involvement.
About the Charity
We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton NHS Foundation Trust by providing vital funding for innovative projects, state-of-the-art equipment, and cutting-edge research. Our work is made possible through the generosity of individuals, businesses, and community groups who share our vision of exceptional healthcare.
Main Responsibilities:
Campaign Development and Management:
- Lead the development and execution of integrated marketing campaigns that align with the Charity's objectives and resonate with our target audience.
- Conduct thorough research to understand audience demographics, preferences, and behaviors.
- Collaborate with internal stakeholders to identify key messages and stories.
- Develop creative concepts, visuals, and messaging.
- Oversee the production of marketing materials.
- Evaluate campaign performance and effectiveness, identifying areas for improvement and optimisation
Digital Marketing and Content Creation:
- Develop and implement digital marketing strategies across various platforms, including social media, email marketing, website, and digital advertising, to maximise reach and engagement.
- Design and execute email marketing and donor campaigns.
- Optimise website content and user experience.
- Implement digital advertising campaigns across platforms.
- Generate compelling stories, testimonials, and case studies.
- Develop multimedia content and write persuasive copy for marketing materials, fundraising appeals, event promotions, and donor communications.
Brand Management, Data Analysis, and Reporting:
- Develop and maintain brand guidelines, ensuring consistency in messaging, tone, and visual identity across all channels and materials.
- Monitor brand mentions and sentiment online.
- Conduct periodic brand audits.
- Champion the Charity's brand values and mission.
- Set up tracking mechanisms and analytics tools to monitor campaign performance.
- Analyse data to assess campaign effectiveness and audience engagement.
- Prepare regular reports and dashboards summarising campaign results, trends, and insights for internal stakeholders.
Please submit your CV and a Cover Letter. Your Cover Letter should be no more than 2 pages and should include a summary of your reasons for applying for the position. You should also include details of how your skills and experience meet those necessary for the role, as listed in the Job Description and Person Specification.
We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton
The client requests no contact from agencies or media sales.
About Us
The Fire Fighters Charity offers specialist, lifelong support for members of the UK fire services community, empowering individuals to achieve mental, physical and social wellbeing throughout their lives.
We provide confidential, personalised support to the whole of the fire services community, whether that’s at our centres, over the phone, online or out in communities.
We are looking for a Senior Marketing Executive to join our Marketing and Engagement team.
The Benefits
As an Employee of the Charity, we pride ourselves on ensuring you have great employee benefits along with a supportive working environment.
- Salary: £37,133 per annum
- Pension: 8% pension contributions (All pension contributions are paid by the Charity on your behalf. No employee contribution is required, though can be made through a salary sacrifice scheme)
- Paid Annual leave: 25 days plus bank holiday (prorated)
- Life assurance: 3 x basic salary
- Access to an Employee Assistance Programme and other support tools
The Role
Based at our Head Office in Basingstoke, Hampshire, and reporting to the Marketing Manager, you will deliver engaging, creative, data-driven marketing campaigns targeting our beneficiaries and supporters across the UK’s fire services community. You’ll achieve this by utilising all our available media channels including email, websites, direct mail, social media, on/offline advertising and events.
In this fast-paced and exciting role, you’ll be supporting teams across our Charity to promote our health and wellbeing services to the deserving people we support. You will also assist our fundraising teams to generate the income needed to fund the diverse range of services we provide to the fire family.
This role is subject to a Basic Disclosure and Barring Services Check.
About You
We’re looking for an enthusiastic marketer with experience delivering marketing campaigns that demonstrate a return on investment.
You will need to be confident communicator, calm under pressure and keen to evidence the success of your work through data analysis, you will be able to adapt your approach to suit different audiences and to translate marketing briefs and objectives into effective campaign activity.
Naturally creative and pro-active, this role would ideally suit someone who is keen to take the next step in their marketing career, who thinks on their feet to overcome challenges to deliver projects on-budget and on-time.
Please see the job description for a full outline of the role and organisational outcomes it contributes towards.
How to Apply
For more information about the Charity, please visit our website. To apply, please upload a CV and cover letter to our recruitment portal.
We reserve the right to close this role early should we receive a sufficient number of applications. Due to the number of applications we receive, we are unable to contact applicants who are not shortlisted for interview. If you do not hear from us within two weeks of the closing date, please assume that your application was not successful this time.
The client requests no contact from agencies or media sales.
Are you ready to make a tangible impact on the lives of critically injured patients in London? With ambitious targets ahead, including raising an additional £15 million. If you're passionate about inspiring others and enjoy a cooperative environment, then this role might be for you.
As the Direct Marketing Officer, you'll play a pivotal role in supporting the development, management, and optimisation of this Lottery and Regular Giving programmes through Face to Face fundraising. This diverse role will see you collaborating with a team of face-to-face fundraisers, external agencies, and internal stakeholders.
Job title: Direct Marketing Officer
Charity cause: Health
Salary: £31,300 to £36,500
Location: London with a hybrid working policy
Key Responsibilities:
- Collaborate with Direct Marketing Manager to oversee Face to Face fundraising campaigns
- Develop and implement strategic plans for Direct Dialogue fundraising
- Provide engaging training sessions for fundraisers, ensuring they're knowledgeable and passionate about our cause
- Monitor the performance of fundraisers and external suppliers, ensuring compliance with regulations and contractual obligations.
- Manage invoices, stock, and website content related to Face to Face Fundraising, ensuring smooth operations at all times.
They are looking for someone with:
- Experience working with in a fundraising department, ideally within Individual Giving.
- Experience in project planning and implementation.
- Strong interpersonal and communication skills.
- Planning and implementing projects or campaigns.
- Inspiring and motivating others to achieve targets.
- Managing and presenting data using MS Excel.
If you're passionate about inspiring others and making a real difference, apply now.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
We are thrilled to be partnering with a well-known homelessness charity to support the recruitment of a new Senior Direct Marketing Officer, within the Acquisition team.
What’s on offer:
- A competitive Salary - £35,000-£39,000 (Depending on experience)
- Hybrid Working, with 2 days per week in the London office
- Full-time 35 hours per week
- Excellent benefits, including Private Medical Insurance
The successful candidate will be responsible for increasing income by strategically developing, implementing, managing and analysing campaigns to recruit new donors through a variety of different media channels, ensuring that messages are on brand and reflect the charity’s benefactors authentically.
This role requires in-depth knowledge and management of a number of different channels including; DRTV, press, inserts, outdoor & digital. This role will also build strong relationships with internal contacts and a number of agencies, and external partners to create innovative and engaging propositions which maximise lifetime value.
If you’re a Direct Marketing professional with a creative flair and passionate about ending homelessness, this could be the role for you!
We’re looking for the following skills and experience:
· Demonstrable experience of working in a busy direct marketing environment, working to tight deadlines
· Experience of writing fundraising or direct marketing copy
· Proven experience of DM campaign management, including developing new creative approaches, and working closely with agency partners and suppliers.
· Strong working knowledge of direct marketing techniques and mechanics, especially within DRTV or print based channels.
· Experience of managing expenditure budgets and a diverse number of recruitment channels.
· Previous charity experience is advantageous, but by no means essential.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
We are looking for a Senior Direct Marketing Officer with an incredible social welfare charity to join a thriving, ambitious team and deliver acquisition campaigns through a variety of different media channels.
This is hybrid role with 2 days a week in the London office.
The Charity
An incredible charity dedicated to providing people with support and life skills to assist with finding education, training and employment. You'd be joining a passionate and welcoming team, that prioritises inclusivity and diversity with a healthy working culture. They offer great company benefits, including 25 days of annual leave, private medical insurance, competitive employer pension contributions, flexible working opportunities and the opportunity to apply for a sabbatical, as well a much more!
The Role
To join a friendly, open team and support the Acquisition Manager and work alongside another Senior DM Officer.
Develop and deliver the media acquisition strategy, taking ownership of multiple campaigns across DRTV, Press, inserts and outdoor.
Deliver annual portfolio of acquisition campaigns, all the way from proposal and concept stage to evaluation, across a range of media. Budget managing campaigns ranging from £40-100k budgets.
Breathe innovation throughout your campiagns and proactively support the curlture of learning and development.
Monitor data requirements for acquisition campaigns ensuring that logistically campaigns run smoothly and are analysed continually to improve ROI and LTV.
The Candidate
1 years+ experience in one of the channels DRTV, Press, Inserts or outdoor.
Proven experience of DM campaign management ideally including developing new creative approaches, and sourcing, managing,negotiating and liaising with suppliers.
Experience of writing fundraising/direct marketing copy.
Experience of managing large expenditure budgets.
IMPORTANT NOTE
Please note this charity will be reviewing CVs and interviewing on a rolling basis, so please get in touch ASAP to find out more.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
London’s Air Ambulance Charity continues to develop a supportive and enabling environment that gets the best out of our people. We promote a culture of progression and professional advancement offering a range of learning and development opportunities. In addition we offer flexible working options, wellbeing packages and family friendly employment policies.
It’s an exciting time at the Charity – we have over 125,000 supporters who support our work through regular giving and lottery, and we actively recruit around 40,000 new Lottery players and Regular Givers each year.
This role supports the development, management and optimisation of our Lottery and Regular Giving programmes through Face to Face fundraising. You’ll be working with our fantastic face to face fundraisers cultivating our relationships with our external agency partners as well as supporting training, day-to-day management and monitoring of third-party fundraisers.
If you’re passionate about inspiring and motivating others, have experience of managing projects, training programmes or campaigns and enjoy working with a broad range of stakeholders and agency partners, then this is the role for you!
Apply today or contact us for more information.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Are you looking for a role which gives you purpose?We are looking for an ambitious candidate who will have several years fundraising’ experience, particularly of increasing income and cultivating supporters. We need you to develop and implement our fundraising strategy by contributing to agreed objectives, income targets and other key performance indicators within the timeframe and budget specified while contributing to our purpose of helping vulnerable people to live in dignity and to achieve their potential.
The client requests no contact from agencies or media sales.
About the role
This is a fantastic role for an Individual Giving specialist looking for their next career move; as we look to expand our Individual Giving programme.
The post holder will deliver quality fundraising campaign, raising income from a range of sources; including Direct Mail, Cash Appeals, Regular Giving and Lottery that will grow income, supporter base and lifetime value. Putting supporters at the heart of the Charity’s work, the role includes stewardship and retention of individuals to achieve a sustainable increase in income for Clatterbridge Cancer Charity.
As part of a busy and ambitious team, this role would suit a proactive and enthusiastic individual with a talent for storytelling and an interest in direct marketing. Working with the Digital Fundraising Manager and Marketing & PR Manager, this role will be instrumental to the success of Individual Giving during an exciting period of growth for the Charity.
About the Charity
Clatterbridge Cancer Charity is an independent Charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.
It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.
This includes fund life-saving research to shape cancer care for generations to come, investing in leading technology that drive better outcomes for people with cancer, enhancing the patient environment to support health & wellbeing and enabling innovations in care for every patient, every day.
Please include a Cover Letter, alongside your CV with your application, detailing how you meet the criteria set out in the Person Specification.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Job Title: Commercial Marketing Executive
Reports to: Commercial Marketing Manager
Direct Reports: N/A
Kooth is a fast growing business with a social purpose. Listed on the London Stock Exchange (LSE:KOO), our mission is to provide welcoming and effective digital mental health support to the nation.
Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We are now rapidly expanding into supporting the NHS adult population, providing corporate solutions to help build mentally healthy businesses, and expanding internationally.
Role Objective
To work with the Commercial Marketing Manager to drive commercial interest in Kooth Digital Health’s services in the UK healthcare setting by supporting the delivery of multi-channel campaigns, online and in-person events and customer database management.
Responsibilities
Digital Campaign Delivery:
- Working closely with the Commercial Marketing Manager, you will be responsible for the day-to-day management and logistics of various commercially focused campaigns ensuring deadlines are met and key milestones and metrics are achieved.
- Assist in planning digital marketing campaigns, providing support in defining objectives, identifying target audiences, and coordinating campaign logistics.
- Aid in the management of content on our digital platforms, such as email, social media, and online advertising, by helping with scheduling, monitoring engagement and responding to inquiries.
- Provide assistance in the implementation and management of email campaigns, ensuring proper organisation of workflows and automated drip campaigns, and helping with metric tracking to inform continuous improvement and conversion rate optimisation efforts.
- Support the creation of digital content by collaborating with internal and external teams to ensure materials align with campaign goals and adhere to brand guidelines and tone of voice.
Event Management:
- Assist in planning and coordinating in-person and online events, including conferences, roundtables, seminars and webinars. Travelling domestically and overnight stays will be required on occasion.
- Support logistical aspects of events, such as venue selection, travel arrangement, and coordinating with vendors and stakeholders to ensure smooth execution.
- Oversee the creation and preparation of event materials as required for in-person events, and manage the use of tech solutions ensuring seamless technology-driven experiences for our online events.
- Provide on-site support during events, overseeing set-up, managing schedules, and troubleshooting issues to ensure a positive experience for all stakeholders.
Marketing Operations:
- Manage marketing automation platform to streamline and optimise lead nurturing, scoring and campaign execution.
- Integrate and maintain various marketing technologies, ensuring seamless communication and data flow between different systems within the marketing technology stack.
- Develop and implement attribution models to track and analyse the contribution of various marketing channels to lead generation and conversion.
- Marketing Dashboards: Create and maintain marketing dashboards that provide real-time visibility into KPIs and support data driven decision making.
CRM and Database Management:
- Oversee the quality and integrity of marketing data, ensuring accurate and up-to-date information in our CRM system (Hubspot).
- Work with APIs to integrate the CRM with other software solutions (Hubspot, Monday, Salesforce, LinkedIn Sales Navigator and more) enhancing functionality and supporting cross-platform data exchange to map the entire customer journey.
- Integrate the CRM with email marketing to enable personalised and automated email nurture campaigns, ensuring accurate audience segmentation and recipient targeting.
Requirements
Essential:
- Bachelor’s or master’s degree in marketing, communications or equivalent work experience (Minimum of 3 years post graduate experience)
- Demonstrable experience in event management as well as evidence of collaborating with a range of internal and external senior stakeholders to deliver high quality, unique in-person experiences
- Proven track record in a previous digital marketing function with evidence of campaigns/collateral/content that you have created or contributed to and insight into their performance
- Proven track record in developing and executing successful email marketing campaigns.
- Proficient in managing customer relationship and content management systems, preferably HubSpot and WordPress
- Demonstrated experience in utilizing data analytics tools for digital marketing insights.
- Successful execution of multichannel marketing campaigns.
- Experience in implementing CRO strategies to improve campaign performance.
- Proven ability to efficiently manage end-to-end projects.
- Demonstrated expertise in managing relationships with key stakeholders.
Desired:
- Experience in crafting SEO-optimized content to enhance online visibility.
- Familiarity with Salesforce and its applications in marketing.
- Strong writing skills with a focus on creating compelling and engaging content.
- Experience in planning and executing digital marketing strategies for events.
- Experience in a similar role within health, social care or healthtech is preferred but not essential.
- A good understanding of NHS landscape and mental health service provision in the UK
Benefits
Are you looking for a fulfilling career with attractive perks and a supportive work environment? Look no further! We're excited to offer an incredible opportunity with a range of benefits that cater to your professional growth, well-being, and work-life balance.
1. Competitive Salary:
Up to £30,000 based on experience
2. Generous Annual Leave:
Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.
3. Professional Development:
Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.
4. Financial Security:
Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.
5. Health and Well-being:
Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.
6. Life Assurance:
Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.
7. Flexible Working:
Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.
8. Lifestyle Benefits:
Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.
At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.
Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.
Request for Reasonable Adjustments:
We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.
Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.
Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Battersea is here for every dog and cat, and has been since 1860. Our multiple award-winning Income Generation department raises around 60% of the Charity’s total income, allowing us to continue to grow to make sure we can be here for every cat and dog, now and in the future.
Our Direct Marketing Team is part of this department, and recruits and develops supporters. We are seeking a Direct Marketing Officer to join this team to manage and deliver a series of high standard direct marketing campaigns across our Regular Giving programme. This individual will be recruiting, retaining and upgrading regular donors to generate income through a variety of direct marketing methods such as direct dialogue, DRTV, digital, and direct mail. They will be encouraging regular monthly gifts or support via one of our main products such as general Regular Giving and Sponsorship, our Lottery, Value Exchange programme and other methods of committed giving as they arise.
This will be a very rewarding opportunity to play a vital role in giving the dogs and cats in our care a better life.
More about Battersea:
At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love and expert care and get to know their characters and quirks so we can find them a new home that’s just right for them.
All the knowledge we gather in our centres helps us to improve the lives of the animals we’ll never meet, through our work with other rescue organisations and charities. We also help people make informed choices when getting a pet, we provide training and welfare advice, and we campaign for changes in the law when we see that dogs and cats or their owners deserve better.
Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.
What we can offer you:
We offer our employees a wide range of benefits to reward them for the value that they bring to Battersea, to support them in their work, to help improve their health and wellbeing, and maintain a healthy work-life balance. These include:
- 28 days of annual leave (plus 8 days paid public holidays) per year
- Generous pension contributions – up to 10% employer contribution
- Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year
- Annual interest-free season ticket loans
- Discounted gym memberships and cycle to work schemes
- Life insurance
- Support for your professional and career development, including access to digital and in-person training programmes, a wide range of tools and resources, leadership and management training, mentoring and much more.
Our hybrid working policy:
We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to maintain the benefits of home working, while allowing for collaboration and maintaining a connection to our cause. In addition to this, our offices are in a great location within London, have modern facilities, offer great employee socialising spaces and a discounted café. Best of all, coming on site offers you the opportunity to meet our lovely rescues with lunchtime cat socialising and the occasional office dog!
Equality, diversity and inclusion at Battersea:
At Battersea, we are committed to providing equality of opportunity, and developing and supporting a diverse workforce and inclusive culture in all aspects of our organisation. We aim to ensure that this pledge, reinforced by our values, is embedded in our day-to-day working practices and our work together.
By hearing from and valuing different experiences, perspectives and contributions, we know we can provide the best expert care for every dog and cat who needs us. We particularly welcome applications from people with disabilities and from members of minority ethnic communities, who we know are currently under-represented at Battersea.
As a Disability Confident Committed employer, we're happy to discuss any support or personalisation you may need during your application and/or interview process as part of our workplace adjustments.
Closing date: 13th May 2024
Interview date(s): w/c 20th May 2024
If you think you’re a good fit for the role, and you’re passionate about dogs, cats and our work, then we’d like to hear from you.
For full details, please download our recruitment pack.
To apply for the role, please click the button below. All applications must be submitted before the closing date advertised; we reserve the right to close the vacancy early if a high volume of applications is received.
The client requests no contact from agencies or media sales.
Prospectus are delighted to be helping London’s Air Ambulance, the charity that provides advanced trauma care across the capital in their search for a Direct Marketing Officer. They operate a helicopter and rapid response vehicle service 24 hours a day, 365 days a year, carrying out critical care procedures at the scene. A global leader of rapid response and critical care, they bring the hospital to the roadside to ensure that seriously injured people receive urgent treatment immediately.
The Direct Marketing Officer will support the development, management, and optimisation of London’s Air Ambulance Lottery and Regular Giving programs which has phenomenal success via face-to-face fundraising. An exciting opportunity which will see the successful candidate working closely with the Operations Team, paramedics, doctors, and pilots to develop and deliver training to face-to-face fundraisers that brings the work of London’s Air Ambulance to life. The post holder will also work closely with external agency partners, as well as internal stakeholders and various teams within the charity.
The successful candidate will thrive on collaborative work, excel in presenting compelling narratives which inspire other fundraisers to do the same. An analytical mindset is essential, along with the ability to grasp facts and data to manage projects effectively. This role is the vital link between key internal charity stakeholders and external fundraisers, trainers, and account managers and therefore a thorough understanding of the sector and or campaign management via a similar role within the charity or private sector will be key.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome candidates from a diverse range of backgrounds. Please let us know if we can help you with the application process in any way. We are more than happy to make any reasonable adjustments to enable all interested candidates to apply. If you have any disability and would like assistance with completing an application then please contact Jessica Stoddart at Prospectus.
If you are interested in applying to this position, please submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call and/or meeting to brief you on the role. You’ll then have all the information you need to formally apply. We are looking forward to connecting with you soon.