Digital Campaigns Officer

Digital Campaigns Officer

Position Objective:

To implement and support digital campaign advocacy programmes for PETA and other PETA entities, including e-mail marketing programmes and online petitions

Term of Employment:

Full-time

Location:

Hybrid in London or remote (with monthly attendance to the London office)

Reports To:

Digital Campaigns Manager

Salary:

£30,000 - £32,000

Primary Responsibilities and Duties:

• Support the advocacy e-mail programme by writing, building, and/or sending e-mail marketing broadcasts on behalf of PETA and other PETA entities  to increase engagement with or awareness of campaigns
• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
• Build and publish action alerts or petitions on PETA’s and other PETA entities’ websites
• Analyse and test the success of e-mail engagement
• Track and analyse the success of action alerts
• Launch and analyse the performance of Facebook ads
• Problem solve technical problems related to action alerts and emails
• Assist the digital campaigns manager with e-mail list management, data hygiene, and growth
• Write blogs to raise awareness of PETA’s campaigns and animal rights issues
• Perform any other duties assigned by the supervisor

Qualifications:

• Experience in e-mail marketing and marketing automation
• Knowledge of Google Analytics 4 preferred
• Knowledge of Facebook ads preferred
• Knowledge of HTML an advantage but not essential
• Intermediate knowledge of photo editing using Photoshop or Canva
• Experience with e-campaigning tools such as Engaging Networks preferred
• Knowledge of the latest digital marketing trends
• Excellent analytical skills
• Excellent attention to detail
• Demonstrated excellent written and verbal communication skills
• Ability to work well under pressure and meet tight deadlines
• Demonstrated ability to work independently and as part of a team
• Strong work ethic with a focus on efficiency, patience, a positive attitude, and innovative ideas
• French and/or Dutch language skills are a strong advantage but not a requirement
• Knowledge of animal rights issues and PETA campaigns
• Adherence to a vegan lifestyle is strongly preferred
• Ability to advocate the organisation’s positions on issues to the public in a professional manner
• Commitment to the objectives of the organisation