Digital Content Manager

Digital Content Manager

Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Position Objective:

Lead the creation, coordination and optimisation of compelling digital content that supports PETA’s campaigns.

Term of Employment:

Full-time

Location:

Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

Reports To:

Senior Digital Marketing Manager

Salary: £37,000 - £42,000

Key Responsibilities:

• Inspire millions of people to take positive actions for animals by writing, editing, and publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers

• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates

• Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues

• Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features

• Use analytics tools to track content performance and inform future content strategies

• Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website

• Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website

• Assist the social media team by repurposing and adapting content for platforms such as Instagram, Facebook, and X (Twitter)

• Work as part of the digital marketing team to ensure that online campaigns are as effective as possible

• Support the digital team with additional tasks as needed

Requirements

• Proven experience in digital content creation, web publishing, or online campaigning

• Excellent writing, editing, and proofreading skills with a persuasive and engaging style

• Strong understanding of SEO principles and content performance metrics

• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.

• Knowledge of HTML is an advantage, but not essential

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Intermediate skills in photo editing using tools like Photoshop or Canva

• Experience with e-campaigning tools such as Engaging Networks preferred

• Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas

• Demonstrated ability to work independently and as part of a team

• Adherence to a vegan lifestyle is strongly preferred

• Ability to advocate the organisation’s positions on issues to the public in a professional manner

• Commitment to the objectives of the organisation