Digital Content Manager

Digital Content Manager

Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Position Objective:

Lead the creation, coordination and optimisation of compelling digital content that supports PETA UK’s campaigns.

Term of Employment:

Full-time, 12-month fixed-term (with hope to extend)

Location:

Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

Reports To:

Associate Director of Digital Marketing

Salary:

£37,000 - £42,000

Key Responsibilities:

• Inspire millions of people to take positive actions for animals by writing, editing, and
• publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers
• Coordinate incoming work requests, assess priorities, and delegate tasks as appropriate to ensure projects are delivered efficiently and deadlines are met.
• Lead weekly digital team check-in meetings to review priorities, track progress, identify blockers, and support effective team collaboration.
• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
• Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues
• Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features
• Use analytics tools to track content performance and inform future content strategies
• Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website
• Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website
• Support the digital team with additional tasks as needed

Requirements

• Proven experience in digital content creation, web publishing, or online campaigning
• Excellent writing, editing, and proofreading skills with a persuasive and engaging style
• Strong understanding of SEO principles and content performance metrics
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.
• Knowledge of HTML is an advantage, but not essential
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Intermediate skills in photo editing using tools like Photoshop or Canva
• Experience with e-campaigning tools such as Engaging Networks preferred
• Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas
• Demonstrated ability to work independently and as part of a team
• Knowledge of animal rights issues and PETA campaigns
• Adherence to a vegan lifestyle is strongly preferred
• Ability to advocate the organisation’s positions on issues to the public in a professional manner
• Commitment to the objectives of the organisation