Digital Marketing Manager
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
About the role
SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.
Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.
Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.
About You
You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.
You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.
The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.
Job description
Marketing
- Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
- Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
- Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
- Write compelling and impactful content for SMK’s digital channels.
- Create graphics and video content for digital channels using Canva.
- Manage paid digital ads (LinkedIn, Google Ads).
- Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
- Support the audience development strategy including research and data management.
- Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
- Support the development and implementation of a content strategy.
Website
- Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
- Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
- Monitor and translate website performance using analytics tools (e.g. Google Analytics).
- Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
- Identify opportunities to improve search visibility and organic traffic.
Data, Insight & Reporting
- Monitor, analyse, and report on digital marketing performance.
- Use data to continuously optimise marketing activity.
- Provide insights into audience behaviour and trends.
- Database management, including cleaning and updating records.
- Support the implementation and management of the CRM (Salesforce).
- Undertake relevant training when required.
Other
- Undertake any other duties commensurate with the purpose and remit of the post.
Please read the attached job pack for details about the person specification.
Your covering letter should be no more than two-pages (at a minimum font size of 11pt), and should address the following:
• Why you want the job
• How you meet the requirements of the role, as set out in the person specification
Applicants must have the right to work in the UK for the duration of the contract.
The use of AI tools to support candidates in preparing their applications, for example to improve structure, clarity, or presentation is fine. We are interested in your experiences, perspectives, and achievements, so we ask that applications remain an authentic reflection of your own skills and work. Any claims or examples included in your application should be ones you can discuss.
This job closes on 1 Sept, 9am.
Registered Charity
1 - 5
Strengthen campaigning by championing excellence & building a connected, resilient community of changemakers fuelled by hope that change is possible.
The client requests no contact from agencies or media sales.
