Head of Appeal Planning (Fundraising)

Our client is the UK's largest conservation charity, founded in 1895 to preserve historic places and spaces of natural beauty in England, Wales, and Northern Ireland. It protects over 500 historic houses, gardens, and 780 miles of coastline, acting as a major landowner to ensure these sites are open to the public. This organisation now seeks to appoint a new Head of Campaign Planning and Prospectus is delighted to be leading the search.

Head of Campaign Planning (internally known as Head of Appeal Planning (Fundraising))

Swindon / London / Hybrid / national role (expect 40-60% of your week at a one of the national site) 

37.5 hours per week / Permanent

£55,000 - £62,000 per annum

Reporting to the Head of Fundraising Strategy, and as part of a positive, ambitious and forward-thinking Fundraising Leadership Team, you'll lead the development and coordination of campaign and appeal planning, setting clear frameworks and priorities that support effective delivery. You'll oversee multiple, complex workstreams, ensuring strong governance, clear decision making and timely progress. A key part of the role involves translating insight, performance data and diverse inputs into coherent plans, compelling strategies and clear narratives. You'll work closely with senior leaders, cross functional teams and governance or volunteer groups, enabling informed contribution and supporting confident decisions. You'll operate at both strategic and operational levels, bringing clarity to complexity and enabling others to deliver successful outcomes in a fast moving and evolving environment.

The successful candidate will bring a strong understanding of fundraising campaign design and what drives campaign success in practice, alongside proven experience designing and delivering fundraising or organisational campaigns. You'll have strong planning and project management capability (including governance structures and test-and-learn approaches), and be comfortable with budgeting, financial planning and forecasting in a charitable context. You'll be analytically strong, able to structure complex information clearly, and highly effective at stakeholder engagement and influencing across organisational boundaries, including enabling senior volunteers or governance groups (e.g., Boards, committees or appeal groups) to contribute effectively to strategic activity. In terms of fundraising, you will have a mix of expertise, ideally elements of digital and philanthropy/high value.

How to apply:

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process then please contact Femke Vorstman at Prospectus. 

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. To formally apply, you will need to complete a supporting statement (max. 2 sides of A4) by COB on 7 th June.