Direct Marketing Manager (Acquisition)

The Disasters Emergency Committee (DEC) is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies. 

The DEC launches appeals when there is a humanitarian emergency of such magnitude to warrant a national UK response, with most DEC funds being raised over an intensive two-week period following a disaster. DEC fundraising appeals benefit from the combined expertise of our member agencies, resulting in wide-reaching appeals across high-profile TV, radio, and an increasing number of digital channels. 

Reporting to the Head of Public Fundraising, the Direct Marketing Manager (Acquisition) is responsible for delivering key direct marketing activities during appeals for major disasters or emergencies. You will work with key suppliers and agencies to implement the offline marketing campaign (e.g. press, outdoor, DRTV and direct mail), and the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. You will identify new fundraising channels and ideas for increasing the impact of income generation. 

As Direct Marketing Manager (Acquisition), you will: 

• Contribute to and develop DEC direct marketing strategies
• Implement the direct marketing strategies during each appeal with income maximisation and supporter acquisition as the key focus
• Manage the capturing and analysis of results to ensure channel optimisation between appeals
• Lead the benchmarking process of DEC Member Agency fundraising performance
• Line manage one Direct Marketing Officer

Person specification:

• Strong direct marketing experience with a focus on high volume donor acquisition, with technical marketing expertise across a range of direct marketing channels and demonstrable knowledge of offline marketing techniques in press, outdoor, direct mail and telephone
• A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income
• A key driver for success in this role is the ability to work under extreme pressure during appeals and to very tight deadlines
• Experience of managing complex budgets and proven ability to manage a complex operational plan within very short timeframes and within budget
• Ideally, you will have experience of working in the international humanitarian aid sector

PLEASE NOTE: This is a hybrid working role, where there is a compulsory 2-week office attendance during an appeal (meals provided). Therefore, this role is suitable for those living within a commutable distance to DEC's Angel, London office. 

Employee benefits include:

• Annual leave starts at 25 days plus bank holidays, rising after 3 & 5 years service
• Employer pension contribution of 8%, post probation
• Health Cash Plan
• Life insurance (3 x annual salary)
• Enhanced sick pay - currently 4 weeks full pay, 4 weeks half pay [increases with length of service] to a maximum of 12 weeks full pay, 12 weeks half pay
• Enhanced maternity leave - currently 18 weeks at full pay