Senior Legacy and In Memory Executive

The Talent Set are delighted to be working with Refuge to find their Senior Legacy and In Memory Executive.

The charity offers a flexible working environment, with hybrid working, and an expectation to work from their Vauxhall office one day per month.

This new role will be responsible for helping to develop and manage the legacy and in memory programmes. As the Senior Legacy and In Memory Executive you will have the opportunity to develop and grow the Legacy and In Memory, helping shape our strategy to recruit, engage and steward legacy pledgers and in memory donors. You will be responsible for managing and delivering a range of In Memory and legacy campaigns across multiple communication channels including email, social and print. You will also be responsible for stewarding existing in memory supporters and legacy pledgers, developing and delivering engaging communications in order to maximise lifetime value. 

Key Responsibilities:

·       Support the Legacy and In Memory Manager with developing the strategy and budget.

·       Responsible for managing the monthly budget report for expenditure.

·       Responsible for developing campaigns to market the legacy and in memory areas to our supporters.

·       To work with the Legacies and In Memory Manager to develop a supporter acquisition, stewardship and retention plan.

·        Responsible for tracking and monitoring the agreed KPI’s reporting monthly on activity and targets. To use this analysis to review the portfolio of activity quarterly with the Legacy and In Memory Manager and make recommendations about future marketing activity.

·       To work collaboratively with other teams in the Fundraising, Comms and Policy directorate to cross sell legacies and support all teams with their in-memory fundraisers.

·       To work closely with the Supporter Care team to ensure all donors and next of kin are thanked appropriately and that a relevant stewardship programme is put into place.

·       Work collaboratively with the Digital Engagement and Mobilisation team to ensure that all agreed marketing activity is delivered as agreed on time and budget. To ensure that all legacy and in memory enquiries are responded to promptly and professionally.

·       Work with the CRM and Supporter Care team to ensure that all Legacy and In Memory data on The Raiser’s Edge database is accurate, valuable and kept up to date.

Person Specification:

·       Experience of managing successful programmes and campaigns to recruit and retain legacy and in memory supporters through a variety of channels

·       Experience of working to and achieving financial targets

·       A self-starter, able to work on own initiative but also able to work within a team and achieve strong results.

·       Experience of cultivating supporters through effective stewardship programmes.

·       Experience of CRM database such as Raiser’s Edge to record, inform and analyse data.

·       Experience of creating stewardship plans for supporters

·       An interest in and commitment to the long-term success and development of Refuge.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.