Digital Content Creator

We have an exciting opportunity for a content creator and social media expert, with a focus and interest in shortform video content, who thrives on planning, creating and delivering high quality content.

This is an exciting time to join an expanding social media team. The successful candidate will be working across two charity brands, Rethink Mental Illness and its partner charity Mental Health UK.

This is an agile role, working a minimum of two days a week from the London office, offering flexible working and some amazing benefits!

Position: Digital Content Creator

Location: Agile (required to work from the London office a minimum of 2 days a week)

Hours: Full time, 35 hours per week (flexible working available)

Salary: £30,880 (£33,880 inclusive of London Allowance)

Contract: Permanent

The Role

The objectives of the Communications and Campaigns team are to increase the public profiles of Rethink Mental Illness and Mental Health UK, mobilise public support to bring about change and ensure that all colleagues are aware of, bought into and engaged in contributing to the values and direction of the charities. 

A natural storyteller, you will have a talent for creating shortform video content that engages key audiences across our social media platforms. By generating ideas and making them happen, sourcing contributors, shooting and editing footage, you will monitor the performance of posts and proactively incorporate best practice to ensure that content is well received by audiences, and that the charities’ presence on its social media channels grows.

You will regularly collaborate with colleagues across both charities, the other founding charities and key partners to create compelling and inspiring content.

Main duties include:

• Creating shortform video content
• Project manage the production of video content for social media campaigns
• Ensure that the charity showcases its advice, information, programmes and services through shortform content.
• Champion and promote the brands, including their tone of voice, in our creative content.
• Working with the Social Media Manager, plan for and produces engaging content for relevant awareness events, including Mental Health Awareness Week in May and World Mental Health Day in October.
• Analyse the performance of video content
• Help the team keep up with social media trends, spotting opportunities

About You

A content creator and social media expert you will have experience of planning, shooting and editing footage to engage audiences across different social media platforms and of using creative design software (Adobe Creative Suite: Photoshop, InDesign, Illustrator and Premiere Pro - essential). With an eye for detail, you will use your project management skills to analyse the performance of social media content, refining and improving content through iteration.

You will also have experience of:

• Writing and editing copy to suit different audiences and providing updates and briefings at meetings.
• Being a brand guardian and supporting others to use brand and tone of voice guidelines.
• Planning, creating and scheduling engaging content across multiple social media channels, while optimising content by channel and audience.

About the Organisation

Rethink Mental Illness is the leading charity provider of mental health services in England that supports thousands of people through groups, services, campaigns and advice and information. This work supports the organisation in delivering its mission: “A better life for everyone severely affected by mental illness.”

Mental Health UK, Rethink Mental Illness’ charity partner, challenges the causes of poor mental health and provides people with the tools they need to live their best possible life at home, school and work.

In everything the charity does, it seeks to demonstrate the values: Passion, Equity, Commitment, Openness, Hope, Expertise and Understanding. If these values resonate with you, we would love to hear from you.

What will you receive?

You will have plenty of opportunities to enhance your abilities with the opportunity to make a real difference every day. In addition, you will have excellent development opportunities including funded training, career development, and a range of e-learning courses.

You will also receive: 

• Employer funded pension
• Flexible working
• Life assurance
• Eye care vouchers
• Training opportunities
• 25 days annual leave, rising to 30 plus Bank Holidays
• Rewards, benefits and recognition platform
• Employee assistance programme
• Your birthday off
• Plus many more great benefits…

“It feels very rewarding to be part of such a meaningful Organisation where everyone is valued and has the opportunity to make a difference” Current staff member

We actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.

You may also have experience in areas such as Digital, Content, Digital Content, Marketing, Digital Officer, Content Officer, Digital Content Officer, Marketing Office, Content Creator, Digital Content Creator, Campaign Officer, Video Content, Online Content, Social Media Content Creator.

Diversity, Equity, Inclusion

Diversity is important to us and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer.  We recognise and support staff networks for our Black, Asian and minority ethnic and our LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.

Becoming a truly anti-racist organisation

We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrate our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.

We therefore actively encourage and welcome applications from everyone, including applicants with lived experience, those who are Lesbian, Gay, Bisexual, Transgender, Queer (or questioning), Intersex and (asexual) (LGBTQIA+), people with a disability, and people from Black, Asian and Minority Ethnic (BAME) backgrounds.