Audience Insight and Research Manager

Are you passionate about using research and insight to help organisations make better decisions and create greater impact? Join Shelter as our Audience Research and Insight Manager and play a key role in helping us better understand the people we support, engage and influence.

About the role

The role of Audience Research and Insight Manager is a vital role, working with teams across Shelter to develop valuable insights into our key and varied audiences, ensuring user needs are valued along with the needs of the organisation, and our work is underpinned by actionable insight. Our audiences include donors (regular givers, occasional donors, eventers, community fundraisers), retail audiences (online and high street shoppers and donors), campaigners, service users, volunteers and elite audiences (journalists, politicians, policy makers, housing professionals) and corporate partners.

Role specifics

We’re looking for someone who can lead and develop audience research and insight that helps Shelter better understand, engage and support the people we work with. You’ll manage a team of User Researchers, champion user-centred and inclusive research practices, and bring together evidence from research, analytics and audience data to generate clear, actionable insights. Working collaboratively across the organisation, you’ll help teams make informed decisions about audiences, messaging and channels, while promoting an insight-led culture, monitoring external trends and ensuring research continues to shape Shelter’s strategy and impact.

Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

This role sits in the 7-person Strategic Evaluation and Insight team which sits in the Digital and Audience Engagement sub directorate, within the Campaigns, Policy and Communications (CPC) department.

The team is a keystone in shaping and delivering the work of Shelter bringing together Strategic Monitoring, Evaluation and Learning, Audience insight and User Research.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies. 

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.