Senior Direct Marketing Executive (Creative Lead)

Location: Homebased with travel to London, fundraising and industry events required occasionally 

Contract type: Fixed term contract (May 2027)

Salary: £35,581 per annum pro-rated plus £5023.71 London weighting pro-rated if applicable

Hours: 35 hours per week 
 

Closing date: Tuesday 29th September 2026 at 11:30pm

Do you want to bring your creative flair and digital expertise to a cause that matters? Join Shelter as our Senior Direct Marketing Executive (Creative Lead) and play a vital role in delivering our key campaigns.

About the role

Our Senior Direct Marketing Executive (Creative Lead) will play an important role in delivering our multi-million-pound campaign at winter and work across Shelter’s individual supporter digital recruitment channels, propositions and products.

You’ll be working alongside an ambitious team delivering the individual giving programme & strategy. You’ll bring digital fundraising (or marketing) expertise, an audience understanding and your creative flair to develop standout digital campaigns.

Role specifics

You’ll develop and deliver audience-led and creatively inspired Individual Giving campaigns that attract, convert and retain cash, regular giving and lottery supporters. Managing projects from planning and creative development through to evaluation, you’ll create compelling multi-channel campaigns, oversee budgets and performance targets, and use testing and insight to optimise results and supporter lifetime value. You’ll collaborate with internal teams, agencies and suppliers, champion an inclusive and positive team culture, and ensure all fundraising activity meets relevant regulatory and data protection requirements.

 Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team

 This post sits within the Individual Giving Team, which is responsible for delivering a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products.

How to Apply

Please click ‘Apply for Job’ below. You are required to submit your work history and a supporting statement. The supporting statement should include your responses to the points in the ‘About You’ section of the job description of no more than 1500 words in total. 

Please provide specific examples following the STAR format and ensure you demonstrate how you address the behaviours below in your responses:

• We prioritise diversity and have an inclusive and open mindset

Any applications submitted without a supporting statement will not be considered.

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.