Communications and Marketing Manager

We are working with SightCare who are looking for their new Communications and Marketing Manager to join their small, and effective Communications team.

Passionate about independent eyecare and retail, SightCare is a mutual benefit organisation providing Independent Optical Practice members with a business and networking support service to their owners and their staff. They offer expert knowledge, access to specialist business services and networking opportunities to their members.

The Communications and Marketing Manager will oversee a consistent and high-quality communication both internally and externally of the key SightCare proposition.

With one direct report, you will develop and implement strategies to engage members, prospects, and lapsed members, building and maintaining relationships with optical suppliers and external vendors and stakeholders, whilst managing the department budget.

You will:

• Demonstrate a strong track record of developing brand and market positioning, using analytical tools to ensure effective communications, acting as brand gatekeeper, coordinating consistent communication of key messages, and tasks.
• Have experience of managing websites, email marketing and social media platforms with experience of managing and maintaining CRM systems (HubSpot), ensuring, and adhering to GDPR requirements and providing regular updates and reporting as required. 
• Be able to plan, coordinate and manage an annual programme of events, including the effective delivery of the annual conference, building relations with sponsors to ensure its financial viability. 
• Have strong communication and PR skills, with experience of handling public relations and press campaigns, with the confidence and competency to deputise for the Chief Executive when required. 
• Have strong leadership skills, with the ability to motivate and develop others to grow professionally and provide consistent and high-quality communications.

Experience of Membership organisations, sponsorship and event management are desirable but not essential.

For more information, please contact Louise Portnall, Recruitment Consultant, Charisma Charity Recruitment. Applications should be submitted through the Charisma website and include your CV and supporting statement. 

We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.

Location: Oakley, Basingstoke, Hampshire: Flexible working will be considered

Closing date for applications:  3 May 2024, however, applications are being reviewed on a rolling basis, so please apply without delay to avoid disappointment.