Digital Fundraising Insight and Optimisation Executive

Sightsavers works in more than 30 countries across Africa and South Asia to eliminate avoidable blindness and promote the rights of people with disabilities. Join us and together we can create a world where no one is needlessly blind and people with disabilities have the same rights and opportunities as everyone else.

Title: Digital Fundraising Insight and Optimisation Executive

Location: UK Remote with regular office days (approx. 1 – 2 per month) or hybrid (our head in Haywards Heath is open Tuesday, Wednesday and Thursday for those who prefer to work from the office regularly)

Contract:  Permanent

Hours:  This is a full-time role with some flexibility around hours worked

Salary:  £29,000 to £34,000 pa

About the role

Sightsavers are looking for a Digital Fundraising Insight and Optimisation Executive to drive data-led decision-making and enhance the performance of our global digital fundraising activities.

As the Digital Fundraising Insight and Optimisation Executive, you will deliver actionable insights through data analysis and reporting to inform strategic decisions and optimise digital fundraising performance. You’ll play a key role in supporting conversion rate optimisation (CRO) by analysing test results, maintaining data integrity and identifying opportunities to improve supporter journeys and retention.

You’ll work closely with colleagues across various teams to enhance campaign effectiveness and deliver measurable impact. This is a hands-on role where your expertise will directly influence income growth and supporter experience.

Responsibilities

• Analyse performance data across channels (GA4, BigQuery, SQL) to identify trends and optimisation opportunities.

• Create clear dashboards and reports to improve campaign effectiveness and supporter engagement.

• Track and report on KPIs, translating complex data into actionable insights.

• Support CRO activity including analysing test results and recommending improvements to impact conversion and donor retention.

• Ensure best practice in data capture, tagging and reporting across teams.

• Conduct competitor analysis and benchmarking to inform optimisation strategies.

• Develop guidance and training resources to upskill colleagues in data interpretation and reporting.

• Share best practices and learnings from testing and optimisation activities.

• Stay up to date with analytics tools and techniques to enhance insight capabilities.

About you

As the ideal candidate, you will combine strong analytical skills with a creative approach, using data to uncover insights and spot opportunities for optimisation. You’ll have experience with GA4 and data visualisation tools and be confident in interpreting and presenting complex data in a clear, actionable way that drives performance improvements.

Jobholder Requirements

Essential

• Strong analytical skills with experience in GA4 and data visualisation tools (e.g. Google Looker Studio).

• Ability to interpret and present complex data in a clear, actionable way.

• Familiarity with CRO concepts.

• Knowledge of A/B testing and experimentation frameworks.

• Experience with Google Tag Manager and marketing platforms like Hotjar, A/B testing tools like VWO and email marketing platforms.

• Excellent attention to detail and organisational skills.

Desirable

• Proficiency in SQL and experience working with large datasets (BigQuery desirable).

• Experience in a fundraising or non-profit environment.

This is a hands-on, impactful role with the opportunity to strengthen digital fundraising performance. Please read the full Job Description for further details.

Benefits

Sightsavers offers flexible working, a collaborative culture and benefits to support wellbeing. Our comprehensive benefits package includes generous annual leave allowance, pension, season ticket loan, cycle to work scheme, discounted gym memberships and wellness discounts. If you choose to work in or are visiting our collaborative, modern office space, you will find it an easy 20-minute train journey from Brighton or 45 minutes from London.

Next steps

To apply for this exciting new opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.

We anticipate that remote interviews will take place from 19 January onwards and the interview process will likely include two stages with a task. We will provide interview themes in advance to support candidates.

Closing date: 11 January 2026

As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people with a disability are particularly encouraged to apply.