Social Media and Marketing Executive

Social Media and Marketing Executive
Responsible to: Digital Marketing Manager
Contract Type: Permanent, full time
Salary: C£27,000 a year, dependent on experience
Location: Edinburgh / Hybrid

About Social Bite:
Social Bite is a charity and social enterprise with a vision of a society where no one should have to be homeless. For over a decade, we’ve brought people, partners and communities together to challenge the status quo and pioneer solutions that create lasting change.

From supporting people to find a safe place to call home, to empowering people into employment, to providing free, fresh food to people experiencing homelessness or food poverty, our work is rooted in dignity, kindness and impact. Across flagship campaigns, fundraising events and community led action, everything we do reflects our values of kindness, collaboration, dignity and impact, and our belief that lasting change is possible when people come together with purpose.

We’re proud of our warm, inclusive and supportive culture, where people feel trusted, valued and encouraged to bring their whole selves to work, with a strong focus on wellbeing, balance and collaboration.

The role:

We are seeking a Social Media and Marketing Executive to join our team and support our mission to end homelessness. This role involves developing and executing campaigns that engage and inspire action. The successful candidate will be passionate about content creation and possess the skills to enhance our brand visibility and fundraising efforts.

What you’ll be doing:

Working as part of our dynamic Fundraising and Marketing team, you’ll work closely with the Head of Marketing and Communications, the Senior Communications Manager and the Digital Marketing Manager to build the Social Bite brand. Your skills and enthusiasm will help drive footfall to our social enterprise coffee shops, raise awareness around homelessness, and amplify our fundraising initiatives. No two days are the same in this fast-paced role that covers the whole marketing mix.

Powerful storytelling: we need to create content that shines a spotlight on our key impact projects, like our Jobs First employment programme and our free food services. You’ll play an integral role in increasing awareness and engagement with our two new Social Bite Villages.

Maximise our digital presence: grow our online following through engaging social media content (especially videos), digital advertising, newsletters, and a website redevelopment project.

Large-scale campaigns: support the marketing and communications activities surrounding fundraising initiatives like our UK-wide Festival of Kindness Christmas campaign which aims to deliver 300,000 gifts, meals and essential items to people who are vulnerable and experiencing homelessness through the winter. This includes a large-scale online fundraising campaign across multiple channels. Offline, you’ll gather content at sites like our Trees of Kindness across Scotland, Birmingham and London, where supporters can bring gifts and make donations.

Champion our social enterprise: promote our coffee shops and commercial initiatives in Edinburgh, Glasgow, Aberdeen and London by working closely with our operational management colleagues to brainstorm innovative ideas, craft point-of-sale, design promotional materials, and increase in-store brand impact.

Event management: plan and deliver events big and small, from producing assets for charity stalls at corporate fairs, to marketing our Impact Conferences and black-tie fundraising dinners.

Why join us?

Impact: your work will empower people experiencing homelessness to transform their own lives through our key pillars of providing homes, jobs, food and support.

Culture: you’llbe part of a supportive and dynamic team in an entrepreneurial organisation that values your unique take on how to achieve our goals.

Growth: opportunities to work on exciting projects and learn, grow, and shine in a role that’s as rewarding as it is challenging.

Perks: competitive salary, flexible working hours, and benefits including:

o    Generous annual leave entitlement (plus public holidays)

o    Hybrid and flexible working

o    Pension scheme

o    Free food at Social Bite Coffee Shops

o    Reward Hub (discounted gym, restaurants, shop partnerships)

o    Health benefits cash plan

o    GP24 access

o    Death in Service

o    Employee Assistance Programme

o    Access to in-house counselling

o    Monthly ‘Values Superstars’ rewards, recognising commitment to embodying Social Bite’s values

o    A welcoming, inclusive and dog friendly office

Application process: please send a CV and cover message. Your cover message should give us a sense of who you and help us understand why you’re a good fit for this role. It could be a letter (up to 500 words), a video or voice note (up to four minutes), a presentation or infographic (of comparable length). Please also include up to three links to pieces of Social Media content that you have created.

Interview process:
Interview questions will be sent to you in advance to allow you to prepare.

Ahead of the second-round interview we’ll also ask short-listed candidates to complete an exercise, like a brief presentation or creating a short piece of content, for us to discuss on the day.

1. First round interview with Head of Marketing and Communications and Senior Marketing Manager.
2. Second round interview with Head of Marketing and Communications, Senior Communications Manager and Director of Philanthropy and Marketing.