Senior Digital Marketing Officer

About the role

We are seeking a proactive and skilled Senior Digital Marketing Officer to join our newly restructured, high-performing, Marketing team.

Reporting to the Senior Digital Marketing Manager, you will play a crucial role in shaping and delivering both paid and organic campaigns that attract new supporters, donors, and volunteers to SSAFA. Your efforts will ensure that people feel genuinely connected to our cause and inspired to get involved, working closely with our partner agencies to target and segment supporters based on their interests and engagement with us.

As part of the Digital Marketing team, you will monitor the performance of our campaigns across all digital channels, using data and insights to refine our strategies. You will stay abreast of the latest trends in digital marketing, social media, and supporter acquisition, always seeking fresh, innovative ideas to expand our reach and impact.

This role offers a fantastic opportunity to grow your skills and experience in digital marketing and paid social, particularly within the charity sector.

About the team

You'd be joining a small but dynamic group of individuals with strong skillsets across digital marketing, brand and community marketing, and creative development and design. The team prioritise collaboration and are always sharing knowledge and expertise with each other. You will work closely across all directorates within SSAFA, create compelling marcomms campaigns and activities to raise awareness of SSAFA’s work.

About you

With proven experience in digital marketing, particularly in acquisition campaigns, you excel at creating and managing paid media campaigns and social media channels to increase reach and engagement. You are adept at using analytics tools (e.g. Meta Business Manager) to measure and report on campaign performance, and you stay up to date with the latest trends and best practices in digital marketing and social media.

About SSAFA

SSAFA, the Armed Forces charity, has been providing practical, emotional, and financial support to our Forces and their families since 1885. SSAFA, is a trusted source of support for the Armed Forces community in their time of need; last year our trained teams of volunteers and employees helped more than 53,000 people in need, including veterans, serving personnel (regulars and reserves) and their families.

SSAFA understands that behind every uniform is a person. We are here for that person and their family – any time they need us, in any way they need us, for as long as they need us.

Diversity and Inclusion at SSAFA

SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.