Marketing Manager - Brand & Healthcare

The Talent Set are delighted to be working with Sue Ryder to find their Marketing Manager – Brand & Healthcare.

The charity offers a flexible working environment, with remote, or Hybrid (London) working options available.

In this newly created role, you will be supported by the Senior Manager, as well as working alongside two other Marketing Managers to develop, deliver and evaluate multi-channel brand campaigns ensuring objectives and integration opportunities are maximised. You will work closely with the healthcare teams to identify marketing opportunities and needs that help them achieve the Sue Ryder vision and strategy.

Key Responsibilities:

·       Work closely with in-house and external designers to deliver marketing activities and campaigns,

·       Work with the support of the Senior Marketing Manager for Brand & Healthcare - and other Marketing and Communications colleagues where appropriate - to plan, develop and deliver brand engagement campaigns, and B2B (commissioners/referring or partner healthcare professionals) and B2C (service users or current and prospective healthcare colleagues) marketing plans for Sue Ryder’s end of life and bereavement services and healthcare staff recruitment and retention.

·       Lead on the account management of our Brand Tracking tool and reporting against our brand measures to the wider organisation.

·       Support the planning and management of the integrated multidisciplinary working group for brand campaigns, which includes colleagues from PR, Digital, Influencing, Internal Comms, Fundraising, Supporter Care, Retail and Volunteering to mobilise and motivate all corners of the organisation to maximise campaign moments. Lead cross- team project working groups or work closely with the Senior Planning Communications Manager as part of a wider working group as appropriate.

·       Build strong, internal relationships with stakeholders across Sue Ryder to ensure brand and marketing activity is considered well in advance, as part of an integrated communications plan.

·       Adhere to the brand and marketing team’s processes, reporting and sign off structures and timelines.

·       Act as a brand motivator and guardian, ensuring effective messaging and activities are integrated across all communications.

Person Specification:

·       Knowledge and understanding of principles and best practice in brand strategy and management, integrated marketing communications, design and copywriting.

·       Planning, delivering and evaluating multi-channel Brand, B2B or B2C marketing campaigns and projects on time and on budget.

·       Excellent copy writing and copy-editing skills.

·       Managing and motivating agencies to drive maximum value for campaign delivery and results.

·       Working closely with internal colleagues within other marketing and communications disciplines such as PR and digital to ensure integrated working.

·       Working with creatives and designers to produce engaging and impactful marketing materials.

·       A good grasp of brand performance reporting tools and the ability to interpret and report on data effectively.

·       Keen attention to detail, a creative approach and strong presentation skills

·       Ambitious, and able to work at pace with the ability to proactively overcome problems

·       Formidable project management skills.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.