Senior Marketing Manager - Retail & Fundraising

The Talent Set are delighted to be working with Sue Ryder to find their Senior Marketing Manager – Retail & Fundraising.

The charity offers a flexible working environment, with remote, or Hybrid (London) working options available.

 

You will report into the Head of Brand and Marketing along with two other Senior Marketing Managers. You will lead a team of 3, with line management responsibility for 2 Marketing Managers. This role sits within the Brand and Marketing team and is the main point of contact for Fundraising, Retail and Volunteering teams. The purpose of this role is to devise and deliver marketing strategy and integrated marcomms plans for Sue Ryder’s Fundraising, Retail and Volunteering functions, and to lead the team responsible for providing marketing support in these functions.

 

 

Key Responsibilities:

 

·       Devise marketing strategy and lead cross-functional, multi-disciplinary teams in briefing, developing, managing and evaluating large scale integrated, multi-channel marketing campaigns to support Retail and Fundraising initiatives.

 

·       Lead or manage diverse marketing initiatives.

 

·       Oversee the development, management and upkeep of a suite of fundraising, retail and volunteering materials and assets.

 

·       Work with colleagues to continually review, improve and embed marcomms planning and briefing processes.

 

·       Build strong internal relationships with stakeholders across Sue Ryder to ensure marketing activity is considered well in advance, as part of an integrated communication plan.

 

·       Advise teams and help them develop their understanding of which marketing tools are the most appropriate to help achieve their objectives.

 

·       Act as a brand motivator and guardian, working collaboratively with colleagues to ensure the Sue Ryder brand is embedded and brought to life across all touchpoints.

 

·       Continually increase sector knowledge and understanding of latest trends.

 

·       Be an ambassador for Sue Ryder by understanding how your role contributes to our one organisation vision and to demonstrate our values in all aspects of the role.

 

 

Person Specification:

 

·       Working in a complex organisation.

 

·       Commercially minded with an understanding of Retail and Fundraising sectors.

 

·       Devising marketing strategy and developing, managing and evaluating large scale integrated, multi-channel marketing campaigns.

 

·       Building and developing strong relationships with internal stakeholders with the ability to influence.

 

·       Working collaboratively with multi-disciplinary teams.

 

·       Managing and motivating agencies to drive maximum value for campaign delivery and results.

 

·       Confident, and inspire confidence in others.

 

·       First class communication and interpersonal skills, with the ability to adapt to different audiences and circumstances.

 

·       Ability to work at pace in a pressurised environment juggling competing priorities with multiple internal clients.

 

·       Excellent project management skills.

 

 

 

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.