Marketing Coordinator, Membership Loyalty & Engagement

Marketing Coordinator, Membership Loyalty & EngagementSalary: £31,200
Hours: Full time
Contract: Permanent
Location: King's Cross, London N1C (Hybrid)

Who are we?

Art Fund is the UK’s national fundraising charity for art. We give grants to help museums, galleries, historic houses and public arts organisations to acquire objects for their collections, to share them with as many people as possible, and to support research and training for museum professionals. We are supported by our growing membership of 135,000 through the National Art Pass, as well as the generosity of many individuals, trusts and foundations.

The role

We are looking for a Marketing Coordinator to play a crucial role in delivering first class marketing strategies to drive satisfaction, increase revenue and develop lasting engagement for Art Fund's membership (The National Art Pass). This is an exciting opportunity to join the membership team at one of the UK’s leading arts organisations and play a key role in achieving Art Fund’s core mission of helping museums and people share in great art and culture. You will be data & insight driven marketer with experience in customer retention, coordinating multi-channel loyalty programs and building customer journeys via email-marketing tools. You’ll also be responsible for crafting engaging copy that brings members along every step of our charitable proposition, inspiring connection, trust and action.

As a key member of the National Art Pass marketing team, you will be instrumental in:

• Marketing strategies across online and offline channels that maximise retention rates of the National Art Pass
• Supporting a programme of activity that promotes Art Fund’s charitable message to increase membership loyalty and to generate income via regular giving and fundraising initiatives
• Ensuring the delivery and smooth running of marketing automation membership journeys to support all areas of the membership cycle from onboarding and renewals right the way through to lapsed and win-back programmes
• Developing assets and experiences that add-value to our diverse membership, creating engaging communications that showcase what’s on at museums across the UK
• Coordinating membership e-comms and digital services including defining customer journeys, writing copy and forward planning of email content and regular reporting on results
• Collaborating with internal teams such as the Design, Content and external agencies / suppliers to create marketing assets that reflect Art Fund’s brand identity

The ideal candidate will have experience in customer retention, loyalty program management and CRM. Your role will involve using data, audience insights to drive marketing strategies as well as close collaboration with internal and external stakeholders to drive the best possible membership experience. This is a fantastic opportunity to make an impact in support of Art Fund's charitable mission as part of the membership team.

Key Employee Benefits

• Generous Annual leave – 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
• Free National Art Pass (NAP) – for yourself and another person of your choice.
• Free Entry to Exhibitions
• Life Assurance – cover for up to three times your basic salary.
• Season Ticket Loan
• Pensions – Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

This post is London-based. We have a hybrid working model of minimum 2 days per week (for full time staff) at our King’s Cross office (2 Granary Square, London N1C 4BH).

Closing deadline: 23.59 on Monday 26 May 2025

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

No agencies please.