Media Officer

Reporting to the Head of Promotion and Comms, this role will take a lead on all media and PR activities. With a strong news sense, you’ll help develop and execute forward-thinking PR plans and strategies for the organisation, manage our external profile and raise awareness of the work we do, aligned to our vision. 

Responsibilities  

Promotion of Bikeability  

• Implement and manage a comprehensive and proactive PR activity schedule for the Trust, including project managing the production of the annual impact report and delivery statistics 

• Act as the main point of contract for all media and press activity to builds our reputation with the media. Liaising with colleagues, the industry and general public to create stories and case studies to share good practice with the Industry and work with social media and internal communications 

• Develop and foster strong relationships with key media outlets in the sector and journalists, broadcasters and editors to secure coverage that helps to influence key decision makers and engage our audiences in our work 

• Scan effectively for breaking news stories relevant to our areas of work and work with the social media officer to use our channels for comment 

• Working with colleagues in public affairs agency and our research team, support public affairs activity 

• Scan for areas of reputational risk and support the CEO with preparing for and handling reputational risk 

• Lead on crisis media enquiries and messaging, implementing the necessary checks and actions to protect the Trust’s reputation and brand. 

• Brief and train key spokespeople, developing key messaging and Q&A 

• Analyse and report on media activity for internal teams, external partners and our board, including leading on relevant reports to committees. 

• Supporting the wider team with project and department communications  

• Using monitoring tools to provide insight and measurement of communication activities  

Comms Support  

• Respond to enquiries from the hello@ Bikeability email  

• Support briefings for Bikeability staff and trustees for visits, events and media interviews 

• Secure opportunities for Bikeability Trust staff to speak at conferences and events  

• Assist with organising annual Bikeability Conference  

• Provide editorial advice to maintain high-quality communication standards 

General  

• Recognise the need to be flexible when working for a small organisation and carry out other duties that may be required 

• Commitment to personal continuing professional development  

• Take on another other task as agreed with line manager 

Person specification 

The successful applicant will have: 

• Expertise in media and PR. 

• A strategic thinker with excellent project management and communication skills. 

• Experience of working with journalists and media outlets, generating and securing strong relevant media coverage. 

• Excellent news sense with extensive experience of producing effective and quick reactive news lines for breaking stories. 

• The ability to develop excellent long-term media and PR strategies to deliver organisational objectives aligned to our vision. 

• Strong judgement and experience of crisis communications. 

• Excellent copy-writing skills and ability to influence. 

Skills 

• Exceptional writing and editing skills with the ability to create accessible content 

• Strong project management and organisational skills 

• The ability to build and maintain effective relationships with stakeholders 

The package 

The Bikeability Trust offers the successful candidates a competitive salary and: 

• Bikeability cycle training  

• Generous contributory pension scheme 

• 38 days annual leave for full time members of staff (including public holidays) 

• Employee Assistance Programme  

We value staff and a range of experience at the Bikeability Trust, so the person specification is a guide to the skills. We encourage diverse applicants and transferable skills.