Senior Individual Giving Officer (12 months FTC)

Senior Individual Giving Officer

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference. 

��Our amazing benefits:

• 29 days annual leave (pro-rated for those who are part-time), which increases to 30 days after two years’ service. Three of these days need to be taken between Christmas and New Year.
• Celebrate your work anniversary in true Charity style
• Occupational Sick Pay
• Hybrid working
• Flexible working
• Charity pension
• Wellbeing support including professional counselling
• A personalised on-boarding programme
• Cycle to Work Scheme
• Perkbox – our team discount portal
• Health care vouchers

In this role you will be responsible for creating, developing and managing the acquisition, development and retention activities for our individual givers:

• Using multi-channel campaigns including digital, direct mail and telephone fundraising, you’ll acquire new financial supporters to grow our existing donor base as well as fostering long term, valuable and rewarding relationships with our existing donors— putting our supporters at the heart of everything we do.
• Using your extensive direct marketing experience - specifically in retention and acquisition, and your excellent analytical skills, you’ll play a pivotal role in driving our Individual Giving Strategy forward.
• Put simply, you’ll deliver awesome campaigns across our individual giving acquisition, development and retention programmes.

WHO WE'RE LOOKING FOR:

Data and insights are your best friends, and you’ll use both to inform our strategies and campaigns. But you’ll also be that rare breed—able to translate the numbers into a creative and compelling narrative, which raises the profile of the cause and engages people with our work.

This is a blended role where you’ll balance developing and delivering strategic plans, with being hands on by delivering retention and acquisition campaigns and activities.

KEY ACCOUNTABILITIES:

• Plan, manage and execute the delivery of acquisition and retention campaigns across channels. This includes leading on campaigns such as Winter and Spring Appeals, The Big Give (matched funding appeals), prize-led fundraising (Lottery and Raffle), legacy and in-memory and direct mail.
• The project lead on our new digital acquisition strategy, working alongside an agency to deliver the strategy and increase the number of new financial supporters to the Charity.
• Develop campaign briefs, budgets and campaign targets to manage campaigns end to end, this will include project management of internal and external teams across Individual Giving campaigns. You will work with the Community Experience Team to optimise campaigns using data insights.
• Work with internal teams, such as Marketing, as well as external agencies to create and deliver high performing retention and acquisition campaigns.
• Work with the Community Experience Team to develop and manage an exceptional supporter experience programme that drives engagement through retention, conversion and engagement for our regular givers and one-off donors, as well as to ensure new supporters are welcomed and thanked consistently to drive engagement.
• Support the Individual Giving Manager to deliver the strategy for acquisition and retention.
• Support the Philanthropy Officer to develop the mid-value programme to deliver a sustainable engagement and cultivation programme for these supporters.
• Manage the income and expenditure for acquisition and retention campaigns and monitor all targets. You will keep teams informed of budgets and work with them to optimise cost savings.
• Monitor and report on campaign activity and analyse results to enhance campaign performance and inform campaign planning, decision making and improvements.