Marketing and Events Officer

Join us as our Marketing & Events Officer! Make an impact, drive meaningful campaigns, and help care workers nationwide. In return, you'll join a supportive team, grow in a thriving environment, and make a real difference 

PLEASE READ THE FULL JOB DESCRIPTION AND PERSON SPECIFICATION BEFORE APPLYING

You need to have:

• Strong digital, social media, web, and AI skills, including experience using AI-powered marketing tools such as ChatGPT and Canva.
• Ability to assist with content creation, including social media posts, newsletters, press releases, and video production.
• Competency in website management, email marketing, and SEO strategies.
• Experience in planning, organising, and managing events from conception to execution.

You need to be:

• Based with easy access to London - the job is home based but you would be required to travel to meetings and events

Main Responsibilities:

• Support the Marketing and Events Manager (M&EM) with creating, organising and managing CWC (The Care Workers’ Charity)  events as needed (from conception to realisation including all promotional materials and online promotion).
• Source, design (where required) and manage collateral needed for conferences and events and work closely with colleagues to produce leaflets and flyers
• Assist in implementing CWC’s marketing strategy, including social media, SEO, and email campaigns.
• Help create engaging content for social media, website, newsletters, and marketing materials.
• Manage the charity's attendance at trade conferences and sector events either face to face or online (Organise furniture, marketing collateral, hotel accommodation and travel as needed)
• Work closely with CWC colleagues, using opportunities for wider networking to encourage fundraising
• Support the organisation with organising and running Professional Care Workers’ Week
• Assist to create and maintain an events calendar for the CWC that encompasses a range of fundraising events and awareness raising events
• Utilise online events platforms as well as organising in-person events
• Support the team to recruit and manage volunteers who can support specifically with events, either online or in person
• Get feedback from sponsors and supporters and work with them to improve processes and understand how sponsorship and supporter engagement can develop
• Update the charity's fundraising channels’ information (i.e. Enthuse and Just Giving) to encourage continued engagement, and as a way of engaging fundraisers
•  Provide video content for our fundraising platforms and social media, including case studies from care workers who have been supported with grants by CWC
• Attend conferences and events as required, across England and occasionally in Wales and Scotland
• Engage with CWC’s existing supporters to promote fundraising and understand how they may be best engaged with the Charity.
• Work to event budgets, closely monitoring income and expenditure, and presenting financial updates when required