Marketing Officer

This position will play a vital part in supporting the Income Generation department and the charity as a whole, helping to raise awareness, engage supporters, and drive fundraising efforts across multiple channels.

The ideal candidate will be proactive, results-driven, and have a passion for charity work. This is an exciting opportunity to create the marketing strategy for a growing charity while working closely with various departments to ensure a unified message and approach is taken.

Key Responsibilities:

• Campaign Development: Plan and execute integrated marketing campaigns that promote the charity’s mission, events, and fundraising activities across digital and traditional platforms.
• Brand Awareness: Increase the visibility and awareness of the charity through targeted marketing strategies, including social media, email marketing, and public relations.
• Content Creation: Produce compelling content (e.g., newsletters, social media updates, website pages, impact reports, press releases) that resonates with our target audiences and promotes the charity’s work.
• Partnerships & Stakeholder Engagement: Work closely with the Income Generation team to create marketing materials and campaigns that support donor acquisition and retention.
• Data Analysis & Reporting: Monitor and report on the effectiveness of marketing campaigns, using data to refine strategies and improve outcomes.
• Collaboration: Work cross-departmentally with other teams within the charity to ensure consistent messaging and alignment with the organisation’s goals.
• Event Promotion: Support the promotion and marketing of fundraising events and initiatives to increase participation and visibility.
• Community Building: Engage with the charity’s supporters, volunteers, and partners, creating a sense of community and encouraging long-term relationships.