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Here at the Royal British Legion, we are currently embarking on an exciting new phase within our Membership directorate. As part of our new ten year strategy, we are pleased to be seeking a Director: Armed Forces Engagement, Partnerships and Youth in a newly created, senior leadership role.
Reporting to our Executive Director: Membership, Armed Forces and Community Engagement, this role will be a key contributor to the delivery of our strategy with the key focus on identifying and developing key partnerships that advance our vision of ‘‘Bringing Society Together to Recognise, Remember and Support the Armed Forces Community’.
This role will see you lead the development and implementation of an Armed Forces Engagement strategy, coordinate the delivery of RBL’s work across schools and youth organisations and develop and deliver a Cadet Forces Engagement strategy.
You will lead a high performing team of Heads of Department within our Membership directorate. Key areas of responsibility will include:
· Armed Forces Community Engagement:
o Develop and implement a robust armed forces engagement strategy
o Externally represent RBL at key AFC events to promote the work of RBL and to develop external relationships
· Partnerships:
o Develop opportunities to work in partnership with other organisations
o Develop strategic initiatives and partnerships to enhance camaraderie within the Armed Forces Community
· Cadet Force Engagement:
o Develop and implement a Cadet Forces engagement strategy aimed at both cadets and CFAVs which seeks to raise awareness and understanding of the role of the armed forces community
o Develop further opportunities for Cadet Force involvement with the work of the RBL
· Schools:
o In Partnership with the Remembrance Team, lead the development and approval of the RBL Schools and Learning Strategy
o Design the youth offer and affiliation model
· Membership Development:
o Create an innovative programme of events, groups etc that provide more and better opportunities for the Armed Forces Community to Connect
o Working with the Director of Membership and Communities, develop a vision for Membership 2035, which refocuses membership on the AFC and drives a transformational change in the membership offer
You will be contracted to our London Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Should you wish to explore a Remote opportunity where you will be contracted to your home address with occasional travel (which will not include additional £4,452 London Supplement to salary), this can be discussed at interview.
This role requires a full UK driving licence.
Employee benefits include –
· 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
· Private Healthcare
· Generous pension contributions, with Employer contributions ranging from 6% to 10%
· Range of flexible working options may be available, depending on your role
· Employee Assistance Programme providing confidential counselling, financial and legal advice
· Range of courses delivered by learning specialists to support your development goals and objectives
· Opportunities to volunteer
· Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through



The client requests no contact from agencies or media sales.
Here at the Royal British Legion, we are currently embarking on an exciting new phase within our Membership directorate. As part of our new ten year strategy, we are pleased to be seeking a Director: Membership and Communities in a newly created, senior leadership role.
Reporting to our Executive Director: Membership, Armed Forces and Community Engagement, this role will see you lead the development and delivery of a comprehensive Community Engagement plan which will be a key contributor to the delivery of our strategy with the key focus on identifying and developing key partnerships that advance our vision of ‘‘Bringing Society Together to Recognise, Remember and Support the Armed Forces Community’.
You will work collaboratively with key senior leadership and the membership staff team to support the current membership model to provide more and better opportunities for the armed forces community to come together, strengthen camaraderie and grow our branch level support.
You will lead a high performing team of Heads of Department within our Membership directorate. Key areas of responsibility will include:
· Community Engagement
o Working with the Heads of Scotland/Wales/NI&ROI, develop a compelling community engagement plan which seeks to build the RBLs relationship with key groups and/or partners in all parts of the UK to recognise, remember and support the armed forces community
· Membership
o Ensure a high-quality support service to counties/branches/members ensuring that they are engaged and empowered to assist in the delivery of RBL strategy
o Develop a training and development plan which enables current and future members to be great ambassadors for RBL
· Membership Development
o Working with the Director of Armed Forces, Youth and Partnerships, develop a vision for Membership 2035, which refocuses membership on the AFC and drives a transformational change in the membership offer
o Lead on the development of membership events and ensure they are strategically led and professionally facilitated to ensure alignment with strategy
o Create an AFC learning programme for members that supports members to understand and respond to the diverse and changing needs of the armed forces community at a local level
You will be contracted to our London Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Should you wish to explore a Remote opportunity where you will be contracted to your home address with occasional travel (which will not include additional £4,452 London Supplement to salary), this can be discussed at interview.
This role requires a full UK driving licence.
Employee benefits include -
· 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
· Private Healthcare
· Generous pension contributions, with Employer contributions ranging from 6% to 10%
· Range of flexible working options may be available, depending on your role
· Employee Assistance Programme providing confidential counselling, financial and legal advice
· Range of courses delivered by learning specialists to support your development goals and objectives
· Opportunities to volunteer
· Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through



The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role: Poppy Appeal Manager – London Poppy Day & Partnerships
Location: London Bridge, Hybrid 2 Days
Contract Type: Permanent
Hours: 35 hours per week
Salary: £33,622 to £36,863 per annum (Inclusive of London Supplement)
This is a standout opportunity to play a key role in delivering one of the UK’s most recognisable and impactful fundraising events. As Poppy Appeal Manager for London Poppy Day & Partnerships, you’ll take ownership of the planning and delivery of a large-scale, high-profile event that brings together volunteers, partners and supporters across the capital. You’ll be at the centre of it all turning plans into reality and ensuring the day runs seamlessly, while delivering a meaningful experience that drives both income and impact.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
We’re looking for someone who is highly organised, detail-focused and confident managing complex projects with multiple moving parts. You’ll be comfortable overseeing logistics, suppliers, stock and stakeholder coordination, all while working to clear KPIs and timelines. Just as importantly, you’ll bring a commercial mindset using data and insight to evaluate success, identify improvements and maximise return. If you thrive in a fast-paced environment and can stay calm under pressure, this role will play to your strengths.
You’ll also be a strong relationship builder, able to engage and influence a wide range of people from internal teams and volunteers to corporate partners and suppliers. Creating a positive, well-supported experience for everyone involved will be a key part of your role, alongside developing partnerships that strengthen and grow the Poppy Appeal. This is a hands on role where no two days are the same, ideal for someone who takes ownership, enjoys problem solving and is motivated by delivering something that truly makes a difference.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site. This role also requires travel to our Aylesford, Kent warehouse. This will be counted as your working day in the office that week. Please be aware a full UK driving licence is required for this role.
At the Royal British Legion, we know the importance of flexibility, so we offer options like our 9-day fortnight while also considering other flexible working arrangements to suit your needs. We want you to feel supported in balancing work with life’s other joys!
Employee benefits include -
· 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
· Generous pension contributions, with Employer contributions ranging from 6% to 10%
· Range of flexible working options may be available, depending on your role
· Employee Assistance Programme providing confidential counselling, financial and legal advice
· Range of courses delivered by learning specialists to support your development goals and objectives
· Opportunities to volunteer
· Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through



The client requests no contact from agencies or media sales.
Are you an experienced Campaigner looking for a new opportunity? In this exciting new role, we are looking for a thoughtful and dynamic Campaigns Manager to join our Campaigns, Policy & Research team, with excellent experience of mobilising supporters, lobbying decision-makers and influencing policy change.
This is a newly created role with real scope to shape how we campaign, how we mobilise supporters, and how we deliver tangible change to improve the lives of the Armed Forces community. You’ll lead national campaigns that amplify lived experience, challenge and tackle disadvantage and inspire better provision — changing policies, influencing legislation and challenging decision-makers to ensure the voices of those who serve, and have served, their families, and the bereaved are heard where it matters most.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
Key Responsibilities –
You’ll shape and lead RBL’s campaigning activity, working closely with colleagues across Policy, Public Affairs, Membership, Marketing & Communications and Services to deliver impactful, evidence-based campaigns.
· Leading compelling national and reactive campaigns that deliver real-world change.
· Developing creative, modern campaigning approaches across digital and in-person channels.
· Growing and energising RBL’s campaign supporter network.
· Using insight, evidence and lived experience to set clear campaigning priorities.
· Measuring, evaluating and communicating campaign impact.
· Building strong relationships with key stakeholders, coalitions and partners.
· Acting as a national spokesperson on campaigns when required.
· Line managing and supporting the Campaigns Engagement and Mobilisation Officer.
You’ll also work closely with local and devolved colleagues to ensure national campaigns resonate at every level and support the Head of Public Affairs & Campaigns with planning, budgeting and leadership.
You will either be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site. However, for the right candidate with the appropriate skills and experience, we are open to considering a remote working arrangement.
Employee benefits include –
· 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
· Generous pension contributions, with Employer contributions ranging from 6% to 10%
· Range of flexible working options may be available, depending on your role
· Employee Assistance Programme providing confidential counselling, financial and legal advice
· Range of courses delivered by learning specialists to support your development goals and objectives
· Opportunities to volunteer
· Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. Our shortlisting is performed on the evidence provided in your application against the Essential and Desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through


