Assistant Head of Individual Giving

Agile - London Head Office (SE5 8FJ)/Home

The Salvation Army, the UK’s leading social welfare charity, is seeking a direct marketing expert to lead its newly formed Supporter Acquisition and Innovation Unit and provide strategic leadership, direction, and management of the annual acquisition programme.

The Salvation Army is one of the largest, most diverse providers of social and community services after the Government. With more than 600 local centres, they make a powerful difference to people across the UK who might otherwise be excluded.

The Assistant Head of Individual Giving is a key, senior role in the Individual Giving Section, overseeing the development and delivery of multi-channel direct marketing activities that inspire and motivate many thousands of new supporters to join the charity’s donor base each year. The post also leads the development and implementation of new acquisition products from concept to launch and meeting an annual fundraising target of approximately £1M. The role leads a unit of three people including one direct line report.

The successful candidate will have

• Extensive expertise in all aspects of direct marketing, specifically acquisition, including detailed knowledge and experience of how best to maximise both offline and online channels, as well as successfully implementing new and innovative products or offers.
• Experience in successful strategic planning, management and implementation of strategy will be critical as well as strong communication and interpersonal skills.

Candidates must be highly organised project managers with excellent leadership and people management skills and the ability to think analytically and critically. They will also possess skills in creative development and, finally, have the ability and willingness to work within, and be empathic with, the Christian ethos and values of The Salvation Army Mission.

Benefits:
25 days annual leave + bank holidays (pro rata for part-time) a contributory pension scheme; an employee assistance programme.

Working hours: Minimum of 35 hours per week, working a minimum of 40% across each month in the Territorial Headquarters, London, SE5 8FJ.

Closing date: Monday16th February 2026 at 9am.

In order to complete your application please download and read the job profile and any other attachments. 

In the job profile you will find the criteria required for the role please make sure that you address this in your supporting statement as this forms the basis of our shortlisting.

Appointment subject to satisfactory references, proof of right to work in the UK.

For details of how to prove your right to work in the UK please click here and please note that we are unable to offer sponsorship. 

We reserve the right to close this advert earlier if we feel that we have received sufficient applications.

Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.