Supporter Acquisition Manager x 2

The Salvation Army – Supporter Acquisition Manager x 2

Location: Hybrid working, 2 days in office, London SE5.

Salary: £47,741 per annum.

Contract: Permanent, full-time hours. 

The Salvation Army, the UK’s leading social welfare charity, is seeking two Supporter Acquisition Managers to project manage and lead on day-to-day delivery of supporter acquisition appeals.

The Salvation Army is one of the largest, most diverse providers of social and community services after the Government. With more than 600 local centres and nearly 100 residential centres, they make a powerful difference to people across the UK who might otherwise be excluded.

Along with the Assistant Head of Individual Giving, the Supporter Acquisition Managers are  responsible for growing the organisation’s file of donors and hitting an annual Individual Giving team fundraising target of £50 million in unrestricted income. As a direct marketing subject matter expert, they will lead cold recruitment campaigns and support in identifying and delivering new products or acquisition streams. The roles will lead on planning and project managing delivery of a variety of media channels, both online and offline. Each manager will hold strategic areas of focus, be responsible for seven figure expenditure budgets and line manage a Supporter Acquisition Officer or Executive.

The successful candidates will have significant direct marketing expertise with a strong background in project managing multiple campaigns across a range of channels, ideally in a fundraising role, and with proven success at recruiting new donors.  You will have a passion for fundraising with a commercial understanding of the charity marketplace and competitors. As well as previous experience in identifying areas of innovation and devising testing plans to launch and roll out, you will also have a track record in successfully leveraging value from data collated on supporter databases, to maximise targeting and data segmentation.

Excellent numeracy and strong analytical skills will be combined with excellent written communication abilities and a good attention to detail and ability to prioritise work. Finally, you will have the ability and willingness to work within, and be empathic with, the Christian ethos and values of The Salvation Army Mission.


Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Monday 2nd June, 9.00am.