Brand Marketing Manager

The Talent Set are delighted to partner with the Fire Fighters Charity on a fantastic Brand Marketing Manager role. This key position will be responsible for leading the change in shaping how the brand is seen, felt and experience across the UK.

As the Brand Marketing Manager, you'll be the driving force behind brand strategy, ensuring it sparks recognition, relevance, and emotional connection across every touchpoint — from printed materials to digital content. You’ll champion the brand internally, guide teams in delivering consistent messaging, and produce high-quality marketing that helps them support more fire and rescue personnel and their families.

Key Responsibilities

• Develop and evolve the Fire Fighters Charity’s brand strategy.
• Act as a brand guardian — ensuring consistency and quality across all channels.
• Oversee the creation of compelling marketing assets (leaflets, posters, brochures, etc.).
• Support cross-functional teams with brand consultancy and creative leadership.
• Collaborate on major campaigns and ensure alignment with the values and identity.
• Work alongside digital teams to harmonise offline and online marketing.
• Line manage and support the development of the Social Media Officer.
• Track brand health and performance with insight and evaluation tools.
• Deliver internal training to build brand confidence across the organisation.

Person Specification:

• Experience in developing and managing brand strategy.
• Proven success in producing high-quality, brand-aligned marketing materials.
• Strong copywriting and visual identity skills.
• Excellent project management and cross-team collaboration.
• Passion for meaningful storytelling and audience engagement.

What’s on Offer:

·       Location: Remote (with occasional travel)

·       Contract: 12-month FTC, option for 4 or 5 days/week

·       Salary: £43,900

·       Reports to: Director of Engagement

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Please note: All third party speculative CVs will be forwarded to The Talent Set