Head of Acquisition

Role Overview
The Talent Set is delighted to partner with a charitable organisation seeking a strategic Head of Acquisition. This senior role involves leading multi-channel campaigns to optimise audience engagement, drive new supporter acquisitions, and adapt to shifting audience behaviours and fundraising priorities.

Key Responsibilities

• Develop and execute innovative multi-channel acquisition strategies, balancing digital and traditional media to reach diverse audiences.
• Lead and guide a team of specialists across paid media, digital engagement, direct mail, door drops, and other channels, ensuring integrated delivery and measurable outcomes.
• Oversee campaign planning, execution, optimisation, and reporting to meet ambitious fundraising targets and organisational goals.
• Drive channel testing initiatives, including DRTV, partial address mail, door-to-door, and new lottery concepts, ensuring evaluation and learning for future campaigns.
• Collaborate with internal teams and external agencies to maintain a flexible and agile approach aligned with evolving organisational priorities.
• Manage budgets effectively, ensuring maximum return on investment while supporting team development and innovation.
• Monitor key performance indicators such as conversion rates and gift rates, adjusting strategies to optimise supporter acquisition and retention.

Person Specification

• Proven experience in digital and traditional acquisition channels, with a track record of managing multi-channel campaigns in a charity or similar sector.
• Strong leadership skills with the ability to guide multi-disciplinary teams and foster a collaborative environment.
• Excellent understanding of media planning, campaign optimisation, and performance analytics.
• Ability to adapt to changing market conditions, audience behaviours, and organisational priorities.
• Effective communicator who can build relationships with internal stakeholders and external agencies.
• Commercial awareness, with experience managing budgets and ensuring cost-effective campaign delivery.
• A strategic mindset combined with operational execution capabilities.

What’s on Offer
Salary: circa £60,000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.