Senior Direct Marketing Manager

The Talent Set are delighted to partner with a prominent health charity on a fantastic Senior Direct Marketing Manager role. This position offers an exciting opportunity to lead impactful campaigns that engage supporters and drive meaningful change within the community.

Role Overview
The successful candidate will oversee the planning and execution of strategic direct marketing campaigns, ensuring alignment with organisational goals. They will manage campaign development from inception to analysis, fostering supporter engagement and maximising fundraising outcomes. This is a 12 month fixed term contract.

Key Responsibilities

• Develop and implement innovative direct marketing strategies to increase supporter acquisition and retention.
• Manage multi-channel campaigns across direct mail, email, and digital platforms, ensuring messages resonate with target audiences.
• Analyse campaign performance, providing insights to optimise future initiatives and improve ROI.
• Collaborate with internal teams and external partners to coordinate campaign activities and messaging.
• Monitor project timelines and budgets, ensuring timely delivery and cost efficiency.
• Use data and analytics tools to segment audiences and personalise communications effectively.
• Support the development of supporter journeys that enhance engagement and long-term loyalty.

Person Specification

• Proven experience in direct marketing, preferably within charity or health sectors.
• Strong understanding of multi-channel campaign management and donor segmentation.
• Analytical mindset with ability to interpret data and adjust strategies accordingly.
• Excellent communication and interpersonal skills, capable of working collaboratively with diverse teams.
• Organisational skills with attention to detail in planning and executing projects.
• Creative problem-solver with a passion for social impact initiatives.

What’s on Offer
Salary: £54,000 for this 12 month fixed term contract. This role is hybrid, with 2-4 days a month in the London office.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.