Digital Fundraising Officer

Digital Fundraising Officer - 12-month Maternity Cover

The Veterans' Foundation is entering its second decade with a clear ambition to build a more sustainable, diversified and data-led fundraising model. Following ten years of rapid growth driven primarily through lottery acquisition, the organisation is now evolving its approach to strengthen supporter engagement, improve retention and maximise fundraising performance across a wider range of income streams.

This role will play an important part in that transition. As the Foundation launches a new website, develops its use of Salesforce and strengthens its supporter communications, the Digital Fundraising Officer will help deliver effective digital fundraising and engagement activity across multiple channels. The postholder will support campaign delivery, manage digital content and platforms, and use data and insight to improve performance and supporter experience.

Principal Duties

The main duties of the Digital Fundraising Officer are:

·       To plan, create and deliver fundraising, supporter engagement and stewardship communications across digital channels including email, website and social media

·       To manage content across the Veterans' Foundation website, ensuring it remains accurate, engaging, accessible and aligned to fundraising and organisational priorities

·       To support delivery of integrated fundraising campaigns across digital channels, helping to maximise income, engagement and supporter retention

·       To use Salesforce and other digital systems to support campaign delivery, audience selection, reporting and data management

·       To coordinate digital activity with external agencies, suppliers and partners, ensuring work is delivered to agreed standards and timescales

·       To monitor and report on digital fundraising and engagement performance, using insight to support continuous improvement

·       To contribute to the development, testing and optimisation of digital fundraising activity, supporter communications and online donation journeys

·       To support fundraising products and appeals through appropriate digital marketing activity

·       To manage relationships with supporters and donors through digital channels, ensuring a positive and engaging supporter experience

·       To contribute content, stories and case studies that demonstrate the impact of Veterans' Foundation funding and inspire support

·       To support fundraisers with appropriate digital materials, assets and resources

·       To maintain awareness of digital fundraising, supporter engagement and charity sector best practice and identify opportunities to improve performance

·       Other tasks may be required from time to time consistent with the job role.

Person Specification

The successful candidate will demonstrate:

·       Experience of working in a digital fundraising, communications or marketing role

·       Experience of managing and creating content for digital channels including email, websites and social media

·       Experience of managing website content using WordPress or a similar content management system

·       Experience of using CRM systems, preferably Salesforce

·       Experience of monitoring and reporting on digital campaign performance

·       Excellent written communication skills with the ability to develop clear, accurate and compelling content for different  audiences

·       An understanding of charitable giving and the factors that motivate people to support charitable causes

·       Strong organisational skills with the ability to manage multiple priorities and deadlines

·       Good analytical skills and the ability to use data and insight to inform decision-making

·       A high level of digital literacy, including experience of digital platforms, fundraising tools and reporting systems

·       Experience of working with external agencies, suppliers or partners

·       A proactive approach to problem-solving and continuous improvement

·       Ability to work collaboratively within a small and fast-moving organisation

·       A personable individual who can work effectively both independently and as part of a team.