Qualifications Marketing Manager

Are you an experienced marketing professional who thrives on creating impactful campaigns, building strong stakeholder relationships and driving audience growth through insight-led marketing?

This is an exciting opportunity to join a respected professional membership organisation and educational charity at a time of significant development and growth. Working within a collaborative team, you'll lead the marketing strategy for a portfolio of professional qualifications, helping to attract future students, engage employers and strengthen the position of industry-leading qualifications.

As Qualifications Marketing Manager, you'll be responsible for developing and delivering strategic marketing plans that increase awareness, generate engagement and grow the student pipeline. You'll use audience insight, research and performance data to shape campaigns, improve customer journeys and deliver measurable results.

This role offers a unique blend of strategic marketing, stakeholder engagement and content development. You'll work closely with employers, training providers and internal teams to ensure marketing activity reaches the right audiences, communicates clear value and supports long-term growth objectives.

What you'll be doing

• Leading the marketing strategy and delivery for professional qualifications, certifications and programmes
  • Driving student recruitment and awareness through targeted B2B and B2C campaigns
  • Leading the marketing activity for a major qualification launch and ongoing promotional campaigns
  • Using audience insight, market research and performance data to inform strategic decision-making
  • Mapping and improving customer journeys to increase engagement and conversion
  • Creating compelling content across websites, email marketing, social media and digital advertising
  • Developing marketing plans, creative briefs and campaign assets that align with brand guidelines
  • Building strong relationships with employers, training providers and key stakeholders
  • Managing agency relationships and external suppliers
  • Monitoring performance, analysing results and reporting on ROI and campaign effectiveness
  

The appointed candidate will have:

• Proven experience delivering integrated marketing and campaign strategies
  • Experience of both B2B and B2C marketing
  • Strong analytical skills and experience using data and insight to drive decisions
  • Excellent stakeholder engagement and relationship-building skills
  • Strong project management skills and the ability to manage multiple priorities
  • Experience developing engaging content across digital channels
  • Confidence working with CRM systems, website platforms and marketing analytics tools
  • Excellent written and verbal communication skills, including presentation skills
  • A proactive and self-directed approach with excellent attention to detail
  • Experience within a membership body, professional education or qualifications environment would be highly desirable

Closing date: 25 September 2026

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.