Audience Mobilisation Officer (12 month FTC)

Role Purpose

To support the engagement and activation of key audiences to take action in support of ending the need for food banks. Responsible for delivering mobilisation opportunities and actions to new and existing supporters and driving meaningful change through action.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors in order to increase funding, campaigning and other forms of support for our work. As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes - together contributing to the fulfilment of our long term vision of a UK without the need for food banks.

Key Responsibilities

Audience engagement and supporter activation

Work with the Senior Audience Mobilisation Manager and Audience Mobilisation Manager to develop and deliver campaigning actions that recruit and inspire new supporters, deepen engagement with existing audiences and build widespread public support for our vision, while collaborating with the Email Marketing Manager and Supporter Data Manager to deliver engaging, insights driven activity aligned to our audience strategy and supporting audience retention.

Platform Management

·       Build and manage actions on our external campaigns platform provider, collaborating with the platform provider agency to deliver impactful and engaging digital mobilisation journeys, leading on the system as super user.

Cross team collaboration

·       Engage with project teams, audience leads and channel owners to deliver journeys and the content needed within them, as well as actions that engage campaigners through time, money, voice aligning content, messaging and audience touchpoints. 

Insight and evaluation

·       Using internal and external data systems, collate and deliver monthly reports on audience engagement activity highlighting trends that provide insights to support the development of an impactful, insight led mobilisation strategy and campaigner audience stewardship.

Line management

·       Provide direction and support to the campaign engagement volunteer through weekly email briefs and quarterly volunteer check-ins.

Person Specification

Core Knowledge

·       Proven experience of supporting the delivery of engagement campaigns.

·       Experience of using a web-based action platform and analytics tools.

·       An understanding of GDPR and data protection.

·       Ability to project manage, develop timelines and drive forwards project delivery.

Essential Skills

·       Strong communication skills, both verbal and written for internal and external audiences.

·       Works collaboratively across teams

·        Experience of working with platforms used to engage supporters e.g. CRM systems, action platformsRole models inclusive behaviours and values

·       Time management and prioritisation skill

·       Proficient copywriting

Key Experience

·       Delivering projects with multiple stakeholders

·       Creating reports for digital activity