Email & CRM Marketing Officer

Role Purpose

Supports delivery of our email and CRM marketing strategy, bringing the story of Trussell and our community of food banks to life through insight-led communications.  Working alongside the Email & CRM Marketing Manager and collaborate with insight, fundraising, mobilising and wider programme teams to build and deliver highly engaging communications and journeys.

Key Responsibilities

Email design and delivery

·       Support the Email Marketing and CRM Manager in designing and delivering insight‑led, data‑driven email campaigns and supporter journeys that strengthen engagement and drive activity that delivers programme goals.

Journey and automation delivery

·       Work with teams across the organisation to build and deliver email journeys and automated workflows for a range of audiences, supporting effective CRM campaign delivery and driving stronger audience engagement.

Analysis and reporting

·       Support the analysis and reporting of email performance, working with Insight, Supporter Data teams and audience owners to identify trends, evaluate effectiveness, and implement improvements.

Segmentation and data management

·       Aid with the creation and management of audience segments and data models to support our audience strategy and ensure relevant and timely communications.

Testing and optimisation

·       Collaborate with teams to design and deliver testing and optimisation tactics to drive email and journey performance, embedding a culture of testing and learning to drive continuous improvement.

Copywriting and content

·       Create highly engaging copy and content for email and CRM marketing activity and acting as internal consultant to teams developing email content, ensuring alignment to our brand and in line with email best practice and continual skilling up of content providers.

Person Specification

Core Knowledge

• Experience of delivering audience-focused and accessible email and CRM communications

• Understanding of CRM systems and marketing automation platforms.  Some knowledge of Salesforce and Marketing Cloud would be an advantage

• Understanding of the laws and regulations around email marketing, including the Data Protection Act and UK GDPR

Essential Skills

• Detail oriented and highly organised

• Excellent prioritisation and time management, capable of managing multiple campaigns simultaneously

• Knowledge of email marketing metrics and experience analysing metrics and reporting

• Excellent written and verbal communication skills, particularly email copy best practice

• Stakeholder management and influencing skills

Key Experience

·       Passionate about delivering excellent supporter experiences

·       Highly collaborative and able to operate in a multi-stakeholder environment

·       Demonstrates a commitment to the values of Trussell

·       Demonstrates empathy for people from disadvantaged, marginalised or socially-excluded backgrounds

·       Ability to think tactically, identify opportunities for improvement and act on them