Marketing Lead

Unifrog’s mission

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counsellors to manage the progression process effectively.

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.

We have a clear social purpose, and we’re hugely ambitious. We already work with over half of UK secondary schools, and hundreds of international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer (check out this video to hear more about the Unifrog platform).

Our team is at the heart of our business and is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don’t hesitate to apply. We look forward to hearing from you! We believe in the power of diversity.

If you are from an ethnic minority background, we would like to strongly encourage you to apply. In advance of applying if you have any questions about working at Unifrog, please contact our People and EDI Lead, Jo.

The role and your key responsibilities

As Marketing Lead, you’ll head up the marketing to our Employer and Higher Education (HE) audiences - from crafting compelling email campaigns to growing our audience on LinkedIn. Employers and HE are our two newest audiences, and you’ll play a key role in driving their increased engagement and growth, ultimately helping us to support as many students as possible to make informed decisions about their next steps.

This is a diverse role that we expect to evolve, depending on your strengths and interests. We always look to make space for our team members to grow with the company, and we have a strong track record of promoting from within.

Your key responsibilities:

• Marketing strategy and planning

  • Work with the Head of Marketing to set the marketing strategy for our employer and HE audiences, including understanding our customer personas, setting objectives, and identifying priorities for the year.

  • Execute the strategy and lead on the creation and delivery of all comms to these two new audiences.

  • Lead on the development and promotion of thought leadership content for our employer and HE audiences. 

• Email

  • Plan, write, and send compelling email campaigns, tailored to our different employer and HE audiences.

  • Use data to conduct regular ‘test and learns’ to maximise engagement with email campaigns.

• Events 

  • Work with our Events team to effectively market our events, including our in-person HE Summit and Employer Forum, LinkedIn webinars, and opportunities for employers and HE partners to connect with students at virtual university and careers fairs.

  • Write engaging event descriptions, create and send promotional comms, and send conversion and follow-up emails.

  • Provide on-the-day support to the Events team for bigger events, such as our in-person conferences.

• Social media

  • Set and execute our strategy for LinkedIn.

  • Create engaging content to grow our employer and HE audiences on LinkedIn and report on analytics. 

• Design

  • Write effective briefs and work with our Graphic Designer to create impactful marketing collateral to use across digital channels and at in-person events.

  • Create your own graphic design projects, based on templates, such as event agendas and LinkedIn graphics.

Working together

You’ll be working as part of a small marketing team, alongside our: Head of Marketing (your line manager), Marketing Lead for UK and International schools, Events Manager, Events Leads, and Events Assistant. You’ll also be working closely with our Video team to make sure video content aligns with the marketing strategy, as well as our Employer and HE partnerships teams. 

What we’re looking for

• 2-3 years’ experience in a marketing role.

• Exceptional writing skills, including ability to pick up our Unifrog tone of voice and tailor messages to different audiences.

• Excellent writing and communication skills, in person, over the phone and via video call.

• Strong stakeholder management skills.

• Highly organised and able to juggle different projects and deadlines.

• Confident with Google Sheets and Docs, and happy to learn new platforms such as Later+, Visme and Canva.

• Comfortable working both as part of a team and independently, and able to take the initiative when required.

• An interest in education, careers, and development.

• Proactive attitude and willingness to get stuck in. You need to be excited about going beyond the core responsibilities detailed above to improve what we do and make it a success.

You will be joining a team of highly motivated people who are passionate about our mission of helping students to find the best next step for them after school. If this excites you, you love keeping on top of the latest marketing trends, and are an energetic person who is willing to learn, then we’d love to hear from you.

Benefits

Head to our jobs page for a full list of the excellent benefits we offer our team.

• Join one of ‘the best organisations to escape to’ and help transform careers and destinations in schools. 

• Become part of a committed, dynamic, and growing company. We want to build our team for the long term: if you do well, we will do our best to make sure you want to stay at the company for a long time.

• Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.

• Influence the company’s direction: we love to promote great ideas, wherever they come from.

Key details

• £35,000 - £40,000 per annum (Grade B) depending on experience, plus a share in a company-wide performance bonus.  

• Full-time. 

• 28 days paid holiday per year (plus bank holidays).

• Working hours are 9:00 am to 5:00 pm, Monday to Thursday, and 9:00 am to 4:30 pm on Friday.

• Work remotely or in our London office.

• Start date: as soon as possible, though we will be flexible for the right candidate. 

• We can only consider candidates who have the right to work in the UK.

Application process

• Deadline: 10:00AM (GMT) on Friday 5th April 2024.

• Stage 1: Application form (~1 hour) ✍️

• Visit our website to upload your CV and complete the questions and tasks below. Please note that we do not review CVs at this stage of the application process so please be as specific as possible about your experience.

i. Tell us about a marketing project or piece of work that you’re particularly proud of. What actions did you take to make sure it was successful? (250 words)

ii. You’ve been collecting feedback on your latest email campaign to employer partners. Someone on the team has suggested that you use more corporate language. Do you think this suggestion fits Unifrog’s tone of voice? What would be your approach when responding to this feedback? (250 words) 

iii. In your opinion, what are the top three things to consider when setting the LinkedIn strategy for our Employer and HE audiences next academic year? (250 words)

• Stage 2: Marketing task (1 hour) ✉️

• For the next stage of the application process, we’ll ask you to draft a marketing email to one of our audiences. We will send you instructions if you are successful in the first application stage.

• Stage 3: Video call interview (1 hour) ��

• Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions).

• Video call interviews will be held w/c 15th April 2024.

• Your answers are an opportunity to let us know more about your motivations and experience. While we understand that candidates might want to use AI to improve parts of their application, we strongly encourage you to write your answers independently.

• Please note, we compare all answers to an AI generated answer. Where we suspect AI has been used to write the majority of the answer, this will be taken into consideration when scoring.

Inclusion and diversity at Unifrog

• Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from.

• As a platform that supports teachers and students from a huge variety of backgrounds it’s important that our team and leadership reflects this diversity. This is something we are actively working towards and prioritising. We want to embed diversity, equity and inclusion across everything we do, continually evaluating policies and practices to make sure they are inclusive and equitable.

• To make sure everyone’s voice is heard and people have the opportunities to learn to be better allies in the workplace, we encourage the team to share what they’re celebrating, facilitate training and group discussions, and seek regular feedback about what more the company could do to help people feel included.

• To ensure that our recruitment process is consistent and fair, we anonymise your application and therefore do not see your name, personal, educational or professional background. We also randomise the order of responses so that it’s less likely that a candidate is advantaged or disadvantaged by where their answers appear compared to other candidates.