Copywriter

Location (UK): Office Hybrid* - London
Hours: Full-time, 35 hours per week 
Benefits: Read more about the excellent benefits we offer on our profile page
Travel: Occasional travel to our Chesterfield office

Join us and use your skills, knowledge, passion and energy to help us achieve a future free from arthritis.

We are responsible for brand, marketing, communications and content together with targeted income propositions. The Income and Engagement Directorate drives action across audiences to deliver the income that funds the charity’s work and the income growth that funds its ambitions.

We play a key role in transforming awareness of arthritis, building the charity's profile and develop a strong, active and loyal community of support.

About the role

Working in partnership with the Designer and Senior Copywriter, the Copywriter will lead the development of creative concepts and the application of our brand’s identity and tone of voice across high impact branded collateral, and on and offline executions.

You are confident in developing and delivering tools to train colleagues in using TOV and overseeing the creative quality of all copy across the charity.

About you

If your knowledge, skills and experience include the following then we’d love to hear from you:

• Absorb and champion the Tone of Voice and brand, being able to apply it and help teams across the organisation understand how the Tone of Voice helps us to achieve our strategic objectives.
• Develop and deliver tools to train colleagues in using the Tone of Voice so everyone at Versus Arthritis can use it with confidence.  
• Review existing copy giving constructive feedback and showing how the Tone of Voice can be used to embed our brand and our values. 
• Draft original copy for long and short formats including brochures, web copy, social media, information booklets and reports, applying understanding of how people with arthritis use these resources and interact with copy.

*As a hybrid worker the expectation is that you will spend around 40% of your working time in our office spaces or working in community settings. As an inclusive employer we will consider home-based working for anyone where office-based hybrid working would be a barrier to being able to work for us, for example for someone living with a long-term health condition or disability.