Marketing Executive

JOB TITLE: Marketing Executive

REPORTING TO: Senior Marketing Manager

HOURS: 36.25 / Full time

JOB TYPE: Full time — Permanent

SALARY: £26,500

At Waverley Abbey, we’ve got an important job to do: to extend and build the Kingdom of God through encounter with Him, through education, encounter and enterprise – for spiritual and cultural renewal for this generation and generations to come.

Job Purpose As a Marketing Executive at Waverley Abbey, you’ll play a crucial role in supporting the Marketing Department by executing digital marketing campaigns (predominantly email and social) and other key marketing activities as needed. The role encompasses all areas of marketing execution and will develop and grow with the right candidate. However, your primary focus will be on digital marketing: organic social media, email comms and marketing, community engagement, and paid social media. By doing so, you’ll help increase brand awareness, drive engagement, and expand our reach among both existing supporters and new audiences.

Organic Community Social Media Management

> Manage organic social media channels, ensuring consistent and engaging content across platforms.

> Plan, schedule, and publish posts that reflect Waverley Abbey’s mission and values.

> Monitor performance, identify opportunities for growth, and optimise content for engagement and reach.

 > Increase community engagement across digital platforms by monitoring and responding to reviews, comments, and messages in a timely and brand-appropriate manner.

> Foster positive interactions that strengthen relationships and enhance brand reputation.

> Provide regular insights to the team on engagement trends and feedback. Paid Social Media Ads Management

> Support the execution of paid social media campaigns across platforms such as Meta, LinkedIn, and TikTok.

> Monitor performance, optimise ads for ROI, and provide regular reports to the Senior Marketing Manager and Head of Marketing and Communications. Email Campaign Set-Up

> Build and schedule email marketing campaigns, including building/designing the emails, list segmentation, content creation, scheduling, and performance reporting. Ensure emails are optimised for deliverability, open rates, and click-through rates.

> Ensure emails are optimised for deliverability, accessibility, open rates, click-through rates and email best practice standards.

> Support continuous improvement through testing and data-driven recommendations. Brand Management

> Support the implementation of the organisation’s brand guidelines across all digital marketing activities.

> Ensure consistency and alignment with brand values, messaging, and visuals. Support Strategy Development

> Contribute to the development and execution of marketing strategies and campaigns that increase brand awareness, drive engagement, and expand our reach to both existing supporters and new audiences. Collaborative Working

> Contribute to a positive, collaborative, and supportive environment within the Marketing & Communications team.

> Provide technical guidance and support to team members regarding digital marketing tools and platforms, helping to build a culture of continuous learning and development. In Addition

> Carry out any other reasonable tasks as requested by your line manager or as required by the needs of the organisation.

Requirements - Essential

>Due to the nature and context of this role, there is a genuine occupational requirement for the postholder to be a practising Christian, in accordance with Schedule 9 of the Equality Act 2010. The postholder will be expected to affirm the Statements of Faith of Waverley Abbey Trust and to demonstrate a commitment to its Christian ethos in the way they carry out their duties.

> Excellent written and verbal communication skills with the ability to devise compelling, on-brand and audience-relevant copy with little external input

> Exceptional attention to detail, with outstanding spelling, grammar and proofreading skills, and the ability to consistently produce accurate, high-quality content

> Excellent working knowledge of HubSpot for both email creation, social media scheduling and CRM management

>Good level of experience of paid social media advertising platforms and strategy (e.g., Facebook Ads Manager)

>A passion for marketing and a keen interest in utilising digital channels

> The ability to work effectively in a collaborative team environment.

> Excellent organisational skills with the ability to manage multiple

> tasks and meet deadlines in a fast-paced environment.

>An appetite to learn on the job and deepen skills Requirements 

Desirable

>A qualification in digital marketing or a relevant field.

 > Experience working in marketing for a Christian charity or organisation.

>AI tool management – using AI tools to work smart not hard

 MAIN TERMS OF EMPLOYMENT Type of contract Full time permanent. Salary range £26,500 Hours of work 36.25 hours per week Place of work Hybrid working pattern, two days minimum in office, Waverley Abbey House, Farnham. Pension and life assurance After satisfactory completion of the probation period, you will be eligible to join the Group Personal Pension plan. Employees contribute a minimum of 5% of salary when joining Aegon (the company pension scheme), with Waverley Abbey contributing 3% in the first year, increasing to 5% thereafter.  Annual holiday 25 days pro rata (plus public holidays) per calendar year.