Strategic Partnerships Manager

The purpose of the role is to create an income stream for the charity by developing partnerships and sponsorship opportunities with corporate and other organisations.  This is a new role, adding to our existing Employer Services team.

Key Responsibilities:

Employer Services

• Identify new partnership and sponsorship opportunities across a range of sectors and types of organisation to fund Working Families current and new activities

• Research and develop a pipeline of sponsors and partners to expand the types of funding streams available to support our work

• Target partners who share our values and vision

• Prepare and deliver compelling and evidence-based pitches, presentations, and proposals

• Deliver against income targets and KPIs

• Develop strong long-term relationships with sponsors and partners

• Ensure all outputs are delivered effectively and on time. Identify opportunities to communicate partnership and sponsorship impacts

• Grow and maintain knowledge of the marketplace and competitors and opportunities for sponsorship and partnerships

Other

• Comply with, and fully participate in, all Working Families policies and processes

• Represent Working Families externally

• Support and participate in fundraising activities for Working Families

Contribute to the wider Working Families team, undertaking any other reasonable duties as directed

Person specification:

Essential

• At least 5 years’ experience working with businesses/organisations 

• A proven track record of success in generating income from sponsorships and corporate partnerships

• Passionate about excellent client service with proactive, customer-centric attitude 

• Ability to cope with conflicting demands and prioritise tasks to meet strict KPIs 

• Commercially aware with good business acumen and financial awareness 

• Engaging and succinct writing skills, excellent oral communication, interpersonal skills 

• Ability to create compelling proposals, presentations, and pitches

• Proven experience of establishing rapport, credibility, and collaborative relationships with corporate sponsors, partners, and stakeholders 

• Success in working independently and as part of a team 

• Commitment to Working Families Objectives and Values (Collaborative, Practical, Inclusive, Driven) 

• Good understanding of HR, equality, diversity, and inclusion issues

Desirable

• Experience of using a CRM

• Ability to pitch and present services and/or products to generate sales 

• Experience working in the charity or not-for-profit sector