Social Media Executive (Dorset based)

This role is perfect for someone with a passion for social media communication, and a desire to engage audiences and inspire them to improve animal welfare globally.

You will be working as part of the Marketing Team at animal welfare charity, Worldwide Veterinary Service (WVS), helping to raise awareness of the charities work, which in turn will mean more animals receive life-saving veterinary care.

As our new Social Media Executive, you will take the lead on communication through our social media platforms for both WVS, and for our Mission Rabies project, including Facebook, Instagram, LinkedIn and YouTube. You will work closely with our Senior Marketing Executive to create content tailored for each channel to ensure high levels of engagement, and audience growth.

This is a new role and offers a great opportunity for the right candidate. There is some flexibility for working at home, but the role will require 1-2 days a week at the Head Office in Cranborne, Dorset.

Other organisations may call this role Social Media Officer, Marketing Executive, Digital Marketing Executive, Online Engagement Executive.

About Us

At Worldwide Veterinary Service (WVS) we champion animal welfare around the world. We send vets where they are needed most, provide expert veterinary training in hard-to-reach places, and ship urgent aid supplies worldwide, every day of the year.

We deploy teams of vets and vet nurses, send equipment and supplies to help struggling organisations on the front line of animal welfare, and train vets at our international training centres in India, Thailand, Malawi, Cambodia, and the Galápagos Islands.  We also work on strategic one health projects such as rabies elimination campaigns with Governments and NGOs all over the world. Our Mission Rabies project runs mass canine vaccination and community education in the world’s worst hotspots for the disease. Since the project began, over seven million dogs have been vaccinated against rabies and over thirteen million children have been educated in rabies prevention, protecting the lives of people and animals.

Last year, WVS helped an animal every 14 seconds. We trained over 4,800 vets, deployed teams of vets all over the world, and sent over 1,700 parcels of veterinary supplies to 261 charities in 71 countries.

Main Duties & Responsibilities

• Work with the wider WVS team to produce engaging and informative content for social media, including producing day to day content plans and supporting on campaigns.
• Create content that is tailored for maximum engagement on each platform and analyse engagement data to provide insights and continuously improve our communications.
• Work with the Senior Marketing Executive on audience growth campaigns as part of the wider marketing strategy.
• Manage the social media accounts on a day to day basis, including responding to comments and messages.
• Identify and liaise with influencers, brand ambassadors, and collaborators.
• Support our international teams with social media content and guidance.
• Support the wider marketing team with campaigns and activity.
• Some evening and weekend working, to include travel, will likely be required.

Essential Skills & Experience

• 2+ years working in a marketing role with a focus on social media      Experience in developing content for social media and responding to queries.
• Basic knowledge of video editing
• Excellent attention to detail and pride in delivering high-quality work.
• Proficient in Microsoft packages - Word, Excel, and PowerPoint
• A passion for animal welfare
• A strong team player
• The ability and willingness to work flexible hours, including evenings and weekends occasionally when the charity requires.
• The right to work in the UK.
• A full UK drivers’ licence

Desired Skills & Experience

• Experience in running or supporting on Meta advertising campaigns
• Experience in supporting on social media growth strategy
• Experience in using Canva or other design platforms
• Experience in a charity or not-for-profit environment
• Interest in photography