Digital Content Manager

The Digital Content Manager will lead the development and delivery of our website and digital content strategy, ensuring our digital channels play a central role in achieving our mission. This role manages a talented team of Senior Digital Content Officers and works closely with colleagues across communications, marketing, youth engagement, fundraising and beyond, to deliver impactful, user-focused content and campaigns.

You will oversee the ongoing evolution of the website, improving user journeys, accessibility, SEO and content performance. Working alongside the Product Manager and digital agency, you will help shape and deliver the website roadmap and vision. A key focus of the role is ensuring young people are active partners in our digital work, co-creating content and providing insights that shape our digital services and supportive content model.

You will also play a key role in the development of multi-channel campaigns to expand our reach, particularly among Black and minoritised young people, and ensure the organisation has the skills and tools needed to deliver effective digital communications. Through strong leadership, data-driven decision-making and strategic thinking, you will help maximise the reach, quality and impact of our digital offer.