Senior Digital Content Officer

The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.

You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.

You will maintain high standards of quality and accreditation, ensuring content remains evidence-based, accessible and aligned with trusted health information requirements. With strong digital expertise and strategic thinking, you will contribute to the long-term content strategy, helping to ensure our digital products continue to inspire, inform and support young people and those who care for them.